7 factors to consider when calculating your marketing budget
There are thousands of competitors out there that claim to offer the ‘best’ product or service in the industry. How do you stand out from the crowd? A concrete marketing plan is one of many answers. For this, you need to carry out a marketing...
Tech Data appointed Andy Berry as the VP & Country General Manager A/NZ
Tech Data announced today that Mr Andy Berry will be named the Vice President and Country General Manager for their business in Australia and New Zealand. Mr Berry’s responsibilities will include the execution of Tech Data’s strategy and day-to-day operations in Australia and New Zealand....
Adtech company Amobee launches its platform OOH in Australia
Leading advertising technology company Amobee launched its out-of-home (OOH) capabilities on the Amobee platform for in Australia. The adtech company has launched OOH in Australia as a result of a partnership with Vistar Media, a world-leader in programmatic technology for DOOH (digital out-of-home). The partnership...
Global adtech company MediaDonuts enters Australia
Belgium-headquartered leading adtech company MediaDonuts is opening an office in Melbourne, Australia. The Australian office will be led by Mr James Diamond who has spent his entire career working in client-side and supplier marketing and advertising technology roles. In challenging landscapes, MediaDonuts has managed to...
Fintech company Credi launches vendor finance solution for Australian SMEs
Credi, a leading Australian personal lending platform, has launched its vendor finance solution for SMEs through a deal signed between Provender, an Australian vending machine supplier, and one of its franchisees. Provender is Australia’s leading vending machine specialist and was looking for a solution that...
Envision Digital appointed as Oceania partner by SharpSpring marketing automation solution
US-based SharpSpring has appointed Perth-based cloud technology company Envision Digital as its ‘Country Partner Oceania’ for its automated marketing platform. The two firms have signed a deal which will see Envision Digital Pty Ltd focus on becoming an implementation and distribution channel for SharpSpring. The...
Accenture Australia appoints Australian AI startup ‘Houston We Have’ as a reseller
Prescriptive analysis and AI startup Houston We Have (HWH) has been appointed by Accenture’s Australian arm as a reseller partner. Sydney-based HWH is an organization that specializes in human-centric artificial intelligence solutions that help companies in their decision-making process. According to the deal, Accenture Australia...
Nexon Asia Pacific acquires Australian IT services provider GCOMM
Nexon Asia Pacific announced that it will be acquiring an Australian cloud and managed IT services provider, GCOMM. Queensland-based GCOMM provides its clients with cutting-edge technology solutions in the field of security, telephony and cloud. The acquisition of GCOMM’s clients, network infrastructure and engineering staff...
Former VMLY&R ANZ execs launch a brand experience agency: Akcelo
Introduction Former VMLY&R ANZ leaders, including regional Co-CEO Aden Hepburn, have established their own brand experience agency, Akcelo. Other two members on the leadership team of this newly formed agency are Dave Di Veroli and Miles Scott. Akcelo, meaning acceleration in Esperanto, has been established...
Siemens rolls out a flexible working mobile app ‘Comfy’ for its employees
Multinational conglomerate Siemens is rolling out mobile phone app ‘Comfy’ for its employees across the world. This app will help its staff return to their office safely after the lockdown. It will be made available to over 100,000 employees in 30 countries. Comfy will give...
