Introduction

Former VMLY&R ANZ leaders, including regional Co-CEO Aden Hepburn, have established their own brand experience agency, Akcelo. Other two members on the leadership team of this newly formed agency are Dave Di Veroli and Miles Scott.

Akcelo, meaning acceleration in Esperanto, has been established to build brands for the era of experience. The newly launched company aims to deliver a suite of services across customer experience, technology and creativity. The company has already worked with major international and local brands. It also has a talented team of experienced employees working across design, technology, strategy, mobility, UX and CX.

The founders of Akcelo – A brand experience company

In 2012, Hepburn launchedVML, WPP’s digital agency in Australia and strategically built it to be an award-winning company. This company was recognized for its transformative work for leading brands such as Netflix, McDonald’s and Google. After the merger of WPP’s Y&R and VLM two years ago, Hepburn was appointed as the CEO of VMLY&R Australia & New Zealand. He left the company mid-year in 2019 to form Akcelo.

Veroli was the Regional Head of Strategy and Innovation and Scott was the Managing Partner Sydney Office at VMLY&R. Veroli is also a lecturer on brand experience at the Miami Ad School.

Hepburn says business leaders are constantly looking for partners that are customer-obsessed, tech-savvy and able to deliver creative differentiation. He adds that Akcelo can bring experience, creativity, emotion and technology together so the ‘BX’, as in brand experience, is memorable across the complete customer journey.

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Akcelo on working with beverage company Lion

Australian beverage and food company Lion’s marketing team has appointed Akcelo to work towards the brand experience of its beverage brand portfolio including Guinness, Furphy, James Squire and XXXX. The brand experience agency will work and deliver on Lion’s creative, social, digital, CRM, content, data and technology functions. 

Consumer Connections Director at Lion, Clair Williams says the company is excited to work with Akcelo across functions as its foundation client. The two have already worked together on the successful launch of Furphy Fridays and they’re looking forward to doing the same across the entire portfolio. Akcelo had organized a virtual night at the pub hosted by Matt Okine (comedian) and Aaron Finch (Australian cricket team captain) for the same.

Conclusion

Akcelo, a new brand experience agency founded by former leaders of VMLY&R ANZ, is focused on creating memorable brand experiences through a blend of customer experience, creativity, and technology. With a team of seasoned professionals, they have already worked with major clients, including the Australian beverage company Lion. Akcelo is setting itself up to be a go-to partner for businesses looking to create innovative, customer-centric brand experiences that leave a lasting impact.

FAQs

  1. What is Akcelo?
    Akcelo is a brand experience agency founded by former leaders from VMLY&R ANZ. It focuses on delivering services across customer experience, technology, and creativity to build brands for the experience-driven era.
  2. Who are the founders of Akcelo?
    The founders are Aden Hepburn, Dave Di Veroli, and Miles Scott, all former leaders at VMLY&R ANZ.
  3. What does the name ‘Akcelo’ mean?
    Akcelo is derived from the Esperanto word for acceleration, reflecting the agency’s mission to speed up brand growth and customer experiences.
  4. Which companies has Akcelo worked with so far?
    Akcelo has worked with both international and local brands, including beverage company Lion, and has contributed to campaigns for brands like Guinness, Furphy, James Squire, and XXXX.
  5. What does Akcelo do for Lion’s brand portfolio?
    Akcelo handles Lion’s creative, social, digital, CRM, content, data, and technology functions, helping to enhance the brand experience for their portfolio of beverages.
  6. What successful project did Akcelo collaborate on with Lion?
    Akcelo was involved in the launch of Furphy Fridays, which included a virtual night at the pub hosted by comedian Matt Okine and Australian cricket captain Aaron Finch.