Saying that most people spend a good part of their days on social media would not be an exaggeration. Not in today’s world.
Social media has become an integral part of people’s lives and daily routines. Some are addicted to it so much that the first thing they do after waking up is to check their social media feeds.
Considering the amount of importance that social media has on the lives of consumers, it’s no surprise that marketers and businesses flock to various social media platforms hoping to connect with their target consumers. This has created a content overload on these social platforms, where every brand is doing almost the same thing and following the same trend to capture their target consumer’s attention. However, if you want to stand out of the crowd and actually grab your potential user’s attention, you shouldn’t follow trends, instead, you need to make them.
Staying updated on the latest social media trends can help fuel your strategy and make you stand out in the crowd. In this article, we’ve provided the top social media trends for 2020 that will surely rule the year and help those businesses reach success who follow it:
#Social Media Trend 1: Shoppable Posts
It’s highly unlikely that you know anyone who doesn’t use some form of social media. Given its ubiquitous nature, social media has understandably become an integral part of online marketing. What may not be as obvious is just how many users shop on social media networks.
This represents a tremendous opportunity for businesses, given that 72% of Instagram users have purchased a product on the app. Even more impressive, a survey of more than 4,000 Pinterest users found that 70% use Pinterest to find new and interesting products.
Fortunately for merchants, these platforms have made it easier for them to use the power of social media to reach their customers. Whether you use Facebook, Pinterest or Instagram, there are now ways for e-commerce stores to create shoppable posts, making it easy for users to shop directly from your post.
#Social Media Trend 2: Ephemeral Content Will Keep Gaining Popularity
Ephemeral content is something that is available only for a short duration and disappears afterward. Instagram and Snapchat Stories are perfect examples of this type of content.
With all the clutter that is present on the internet, people’s attention span is extremely short and the form in which why like to consume content has changed drastically too. Due to this, content like ‘Stories’ is popular, as they are short, engaging and user’s are able to connect.
Marketers have taken notice of this trend and will continue to leverage it to their advantage. According to this recent report by Hootsuite, 64% of marketers either already have incorporated Instagram Stories into their strategies or plan to.
Another study suggests that brands post a Story once in four days, again, proving the point that these are getting more and more popular.
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