Viewer tracking application and content recommendation engine Samba TV has announced Yasmin Sanders as the managing director in Australia. Samba TV co-founder and CEO Ashwin Navin said that he is confident to have Sanders on board as she is trusted by media buyers and sellers alike to steer the business forward.

The Role of Yasmin Sanders at Samba TV

Sanders has 20 years of experience in media technology and advertising, broadcast TV, business development, sales transformation, product marketing and driving innovation towards a digitally led future. She will be tasked to accelerate growth at Samba TV’s Australian business. Her major role as managing director will include contributing to onboard strategic partners and collaborators who are looking for an end to end cross-channel campaign management. The partners who get on-board will amalgamate Samba TV’s dataset into their smart TVs, set-top boxes, smartphones and other tech stacks. Once Samba Interactive TV application is set up, it utilizes users viewing data to provide insights which can help strategise media, measurement and attribution for their business and their clients. 

Sanders experience and achievements will add to Samba TVs growth opportunity. She was named as one of the game-changing women at Verizon Media worldwide and was one of four outstanding women to have worked to ignite positive change through the introduction of new technology to the industry.

Samba TV logo | iTMunchMore About Samba TV

Samba TV was founded in 2008 to develop software for Smart TVs which is powered by first-party data. Through software embedded in smart TVs, set-top boxes, smartphones and tablets it improves interactive television through personalization. Cross-platform analytics are drawn from its technology embedded in millions of smart TVs to measure TV and digital ad exposure for each household. Samba TV has struck deals with huge brands like Sony, Sharp, TCL and Philips to place its software on certain sets. 

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Image Courtesy: Samba TV