Table of Contents
Introduction
Reddit users now can share with Snapchat their favorite content from the site.
This is thanks to a new integration that enables sharing of text, link, and image-based posts on iOS from Reddit’s “Safe for Work” societies.
The progress makes Snapchat the primary platform partner with which Reddit is experimenting content sharing integration.
The company states, and it hopes the result will be an inrush of younger users to the site.
The Popularity of Reddit
Unlike various social media platforms, Reddit has managed to skew a little more experienced when it comes to its user demographics.
Reports from the Pew Research Center states that only 22% of U.S. adults aged 18 to 29 used the site.
This is compared with 34% of those 30 to 49, and 25% of those 50 to 64 and 19% were aged 65 and up, Pew discovered.
While that special study was conducted a few years ago, a 2019 survey remains to show Reddit as one of the lesser-used online platforms between all U.S. adults, Pew observed.
And with a growing advertising business that is set to pass $100 million in revenues this year, Reddit requires to even out its user demographics and expand its overall usage to be competitive.
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The Snapchat Collaboration
To apply the new sharing feature, Reddit users who have already installed Snapchat on their iOS device will be able to click the “Share” icon on posts in the Reddit iOS app, then choose the Snapchat option.
You can later decide to send the post to some friends or post it to your story so all your friends can view it.
The content will show in Snaps and Snap Stories as a new sticker created precisely for this integration that adds the Reddit logo and source information.
If the viewer has also installed the Reddit app, they can swipe up on the Snap to see the post.
In case they do not have the app installed, they will be led to the App Store to download it.
The launch follows Reddit’s $300 million funding round managed by China’s Tencent earlier this year, which estimated the site at $3 billion.
This places Reddit in competition with Facebook and Google for internet ad dollars.
It is a challenge considering its user base has historically skewed older female and male, and other users are often anonymous.
The company announces the sharing feature will roll out to Android users very soon.
Conclusion
Reddit’s new collaboration with Snapchat allows users to share content seamlessly between the platforms, particularly targeting younger audiences. By making it easy to share text, link, and image-based posts directly from Reddit’s iOS app to Snapchat, Reddit aims to boost engagement and expand its user base, which has historically been older. With its growing advertising revenue and an eye on younger demographics, this integration could help Reddit become more competitive in the crowded social media landscape.
FAQs
- What is the new integration between Reddit and Snapchat?
- Reddit users can now share content directly from Reddit to Snapchat. This includes text, link, and image-based posts from Reddit’s “Safe for Work” communities on iOS devices.
- Who can use this new feature?
- This feature is currently available for iOS users who have both Reddit and Snapchat apps installed on their devices.
- How do I share Reddit posts to Snapchat?
- Simply click the “Share” icon on a Reddit post in the iOS app, select the Snapchat option, and choose whether to send the post to friends or post it to your Snap Story.
- What happens when someone views a Reddit post shared on Snapchat?
- The shared post appears as a sticker in Snaps or Snap Stories, showing the Reddit logo and source. If the viewer has the Reddit app, they can swipe up to see the full post. If they don’t have the app, they’ll be prompted to download it from the App Store.
- When will this feature be available on Android?
- The content-sharing feature will soon be available for Android users, but a specific release date has not yet been announced.
- Why is Reddit focusing on younger users?
- Reddit aims to grow its user base by appealing to younger demographics, who are more active on platforms like Snapchat, to compete with other platforms such as Facebook and Google for ad revenue.
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