Marketing Automation Software: Marketo


What Is It?

Marketo was founded in 2006 and has now become a leading marketing automation platform with a range of capabilities for small and medium businesses and large enterprises across various industries. Marketo has become a popular option for various B2B players because of its abilities to simplify marketing processes and streamlining many marketing related tasks. Along with being a marketing automation, Marketo has various benefits such as customer engagement marketing and marketing management.

Marketing Automation Tool: Marketo Reviews and Ratings

Why Is It Useful?

Marketo is equipped with a visual drag and drop interface that is easy to use and is extremely user friendly. Users do not need special skills in HTML or professional email templates and allows them to easily send out emails based on timings, action or a series of other steps which are pre-defined.

With Marketo, users can easily create landing pages because of its drag and drop interface. Landing pages can also be converted into Facebook pages that can be tweaked and customized using Marketo’s dynamic content capabilities.

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Marketo allows integration of CRM platforms such as Salesforce and Microsoft Dynamics. This helps sync both the marketing and sales team for a better collaboration.

Marketo is useful in three different areas such as social sharing, social engagement and social platform.


  • Activity Tracking
  • Campaign management
  • Marketing Management
  • Email Marketing
  • Inbound Marketing
  • Up-Sell and Cross-Sell
  • Loyalty Marketing
  • Lead Generation
  • Event Marketing
  • Measure & Optimize ROI
  • Optimized Ad Spend
  • Real-time Personalization
  • Budgets & marketing calendar
  • Consumer Engagement Marketing

Pricing Plans

Marketing offers three standard pricing tiers which are Spark for $895/month, Standard for $1,795/month and Select for $3195/month.