Introduction

In today’s world, convenience is king. We can order groceries, clothes, and even meals with a tap on our phones. But what about our beverages? Did you know that spirits and spirit-based drinks have seen a significant increase in consumption over the past decade, from 23.4% of pure alcohol intake in 2005 to 31.6% in 2020? Despite this high demand, finding a reliable and efficient delivery service for wine, beer, and spirits has been challenging until now.

Introducing GIMME – Beverage Delivery, a company dedicated to delivering top-quality beverages to your doorstep. From its humble beginnings to becoming a key player in New Zealand’s beverage industry, GIMME – Beverage Delivery is all about passion, innovation, and commitment to excellence. Join us as we explore GIMME’s incredible journey and uncover the secrets behind their success in crafting exceptional experiences for their customers.

The Founding Story of GIMME – Beverage Delivery

The inception of GIMME – Beverage Delivery is a story of vision, resilience, and a relentless pursuit of excellence. Founded by a dynamic husband-and-wife duo, Abhay and Chandni Jain, both Indian immigrants who became New Zealand citizens, GIMME was born out of a desire to fill a noticeable gap in the market. With no major players like Uber Eats or DoorDash in the region at the time, the founders saw an opportunity to create a hyperlocal delivery service that could meet the unique needs of New Zealanders.

Their big breakthrough came in 2019 when the business got a license to deliver liquor. This would come in handy for the people of Christchurch in 2020, providing a much-needed service during challenging times.

Today, GIMME – Beverage Delivery focuses on Wine, Beer, and Spirits delivered on demand. It continues to evolve and cater to the needs of its community. Currently, it serves Christchurch, Dunedin, and Auckland, with plans to expand to Hamilton and Wellington soon.

Introducing Vansh Raj Singh & Sandeep Soni

Vansh Raj Singh, who became CEO in 2022, brings a diverse background to the company. Originally from the healthcare industry in India, Vansh was managing healthcare tourism companies before the COVID-19 pandemic, which led to significant disruptions. “I had to shut down one of my companies during COVID, which led me to explore new opportunities,” Vansh shares. A chance meeting with an investor at a conference set him on a new path. “I was just scouting for work when one of my friends, an investor in GIMME, asked me to join as Chief Marketing Officer,” he recalls.

Vansh speaks highly of his co-founder, Sandeep Soni. Sandeep, an ex-Citi Bank executive, has an extensive banking background, managing Citi Bank operations in Southeast Asia, including Thailand, India, and Russia. He is currently running three companies in the United States, one of which is publicly traded. “Sandeep’s vast experience in international banking and his success in managing multiple companies bring a wealth of knowledge and expertise to GIMME,” Vansh notes. Together, their combined skills and experiences are driving GIMME – Beverage Delivery towards a promising future.

The Inspiration and Vision Behind GIMME – Beverage Delivery

The founders of GIMME – Beverage Delivery had a clear vision: to create a reliable and efficient hyperlocal delivery service that could cater to the everyday needs of New Zealanders. “The idea was to fill a void in the market for a dedicated alcohol delivery service, something that didn’t exist here before,” Vansh explains. This vision quickly proved to be successful, leveraging the founders’ Indian hustle and understanding of local market needs to build a strong foundation for the company.

Overcoming Early Challenges: Building a Resilient Operation

Starting any business comes with its challenges, and GIMME was no exception. One of the primary hurdles was the labor shortage. “When you run any logistic operation, labor is the backbone of the entire operation,” Vansh notes. The COVID-19 pandemic exacerbated this issue, reducing the number of immigrant workers available for these roles. Additionally, managing the tight delivery timelines in a hyperlocal model posed significant challenges. “There are a lot of conditions like traffic and labor availability that can impact delivery timelines,” he adds.

To overcome these challenges, GIMME adopted a strategic approach, outsourcing administrative tasks to India while focusing on building a reliable local delivery network. This helped them streamline operations and maintain service quality despite the labor shortages.

Key Milestones in the Company’s Journey

GIMME – Beverage Delivery has marked several significant milestones since its inception. Initially bootstrapped, the company secured strategic funding within the first year, which allowed them to scale their operations effectively. “The founders picked up about $100,000 in New Zealand, roughly $60,000-$65,000, in an angel round from the local market,” Vansh says. This funding was crucial in helping GIMME navigate the competitive landscape and build a robust delivery infrastructure.

Under Vansh’s leadership, GIMME has continued to grow, achieving remarkable revenue milestones. “To date, we’ve done about $3 million in revenue, and we’re aiming for $5 million in the next couple of years,” he shares. The company’s focus on providing exceptional service and maintaining high customer satisfaction has been instrumental in its success.

GIMME – Beverage Delivery’s Unique Selling Proposition

At the heart of GIMME – Beverage Delivery lies a commitment to delivering quality and convenience. With a focus on providing a wide range of wine, beer, and spirits, GIMME has carved out a niche in the New Zealand market by ensuring customers receive their favorite beverages promptly and efficiently. But what truly sets GIMME apart from other beverage delivery services?

The Excellence of GIMME – Beverage Delivery’s Products

GIMME – Beverage Delivery offers extensive products catering to diverse tastes and preferences. GIMME ensures that every customer’s palate is satisfied, from popular local wines and craft beers to premium spirits. This dedication to variety and quality is evident in their curated collection, including products from renowned producers. “We are pivoting more towards alcohol, given that there is no alcohol-only app over here,” Vansh Raj Singh, CEO of GIMME – Beverage Delivery, explains. This strategic focus on alcohol has allowed GIMME to specialize and excel in delivering top-notch beverages.

What Makes GIMME Different from Other Beverage Brands

While the competition is stiff, GIMME stands out from the crowd. Here’s what makes GIMME – Beverage Delivery different from other beverage brands. 

Hyperlocal Delivery Model

GIMME’s distinctiveness is rooted in its hyperlocal delivery model. Unlike other delivery companies that operate on a broader scale, GIMME focuses on tightly-knit neighborhoods, ensuring quick and efficient service. “Hyperlocal is more deliveries in the vicinity…we have points of pickup and delivery which happen within an area of 15 to 20 kilometers,” Vansh elaborates. This localized approach speeds up delivery times and enhances the customer experience by providing a more personalized service.

Technological Edge

Another key differentiator for GIMME is its robust app, which easily allows customers to order directly from their smartphones. This technological edge, combined with a user-friendly interface, makes ordering from GIMME seamless. Vansh mentions, “We have our own app where customers can order directly…primarily food and alcohol.” This focus on technology and convenience ensures that GIMME stays ahead in the competitive beverage delivery market.

Operational Efficiency

In addition to its hyperlocal model and advanced technology, GIMME’s commitment to overcoming operational challenges sets it apart. The company’s strategic decision to outsource administrative tasks to India while maintaining a local delivery network has been a game-changer. This approach has allowed GIMME to manage labor shortages effectively and maintain high service standards. “We’ve outsourced all our admin to India. It’s only our last mile drivers and an accountant from New Zealand,” Vansh shares.

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GIMME Safety Charter: Delivering Responsibility and Community Care

At GIMME – Beverage Delivery, our mission goes beyond delivering quality beverages; we are deeply committed to promoting safe and responsible consumption within our community. Every aspect of our service reflects our dedication to safety, responsibility, and positive experiences for our customers. From our trained drivers to our strict ID verification processes, we ensure that alcohol is delivered conscientiously and only to verified, legal-age recipients.

Our approach includes measures like supporting responsible drinking, discouraging heavy consumption, and advocating for “Don’t Drink and Drive.” For those looking to moderate, we offer non-alcoholic options and resources, reinforcing our pledge to support safe, informed choices. By prioritizing responsibility, community care, and customer well-being, GIMME strives to set a high standard for safe and convivial alcohol delivery in New Zealand.

The Beverage Industry in New Zealand

GIMME – Beverage Delivery operates within a vibrant and evolving industry. Understanding the broader context of the New Zealand beverage market is essential to appreciating GIMME’s unique position. Let’s delve into the dynamics that shape this industry.

Overview of the New Zealand Beverage Industry

The beverage industry in New Zealand is dynamic and multifaceted, encompassing a range of players from growers to the hospitality sector. Key players include vineyards, wineries, breweries, distillers, supermarkets, bottle stores, grocery stores, cafés, restaurants, bars, and clubs. This diverse ecosystem collaborates to meet the varied demands of New Zealand consumers, with a strong emphasis on locally produced beverages.

Key Trends and Consumer Preferences

New Zealanders have distinct preferences when it comes to alcohol consumption. Beer dominates the market, with consumers drinking over 2.7 times as much beer as wine and 2.9 times as much as spirits and spirit-based drinks. The legal drinking age is 18, and the majority of alcohol sold is produced locally, with only 13% being imported.

Beer Trends

While the volume of beer sold has declined generally, the popularity of premium craft beers and low-strength beers has increased significantly. These premium brands and low-alcohol options now account for over 16% of the total beer volume in the market. This shift reflects a broader cultural trend towards more mindful consumption.

Wine Industry

The wine industry is a significant part of New Zealand’s beverage landscape, with over 717 wineries producing a variety of styles. However, certain regions, such as West Auckland, face off-license supply controls, affecting local availability in supermarkets. Despite these challenges, wine remains a staple in the country’s alcohol consumption habits.

Spirits and Ready-to-Drink (RTD) Beverages

Spirits and RTD mixed spirits have also seen increasing popularity. The contribution of spirits to New Zealand’s pure alcohol intake has risen from23.4% in 2005 to 31.6% in 2020. RTDs are particularly popular among younger consumers, both men and women, who are increasingly choosing these convenient options.

Regulation

The Sale and Supply of Alcohol Act 2012 governs the sale and supply of alcohol in New Zealand. This legislation aims to reduce alcohol-related harm while ensuring that alcohol is available to those of legal age in a controlled manner.

Market Forecast

The alcoholic drinks market in New Zealand is projected to grow by 2.10% from 2024 to 2029, reaching a market volume of USD 46 billion by 2029. The liquor retailing market is expected to grow at a CAGR of 0.9% over the next five years, reaching an estimated USD 2.0 billion by 2029.

Challenges and Opportunities

The New Zealand beverage industry faces several challenges, including labor shortages and regulatory constraints. However, these challenges also present opportunities for innovation and growth. The increasing popularity of low-alcohol and premium craft beverages reflects a shift towards more responsible and diverse drinking habits. Moreover, the continued focus on local production supports sustainability and economic growth within the country.

As GIMME – Beverage Delivery continues to expand and innovate, understanding these market dynamics will be crucial in maintaining its competitive edge and delivering exceptional value to its customers.

Future Plans and Innovations for GIMME Beverages

GIMME – Beverage Delivery is not just resting on its laurels; the company is poised for further growth and innovation. With an eye on expanding its product offerings and enhancing customer experience, GIMME is set to make significant strides in the New Zealand beverage market.

Upcoming Products and Launches

GIMME – Beverage Delivery is continually looking to diversify its product range to meet its customers’ evolving tastes and preferences. One key area of focus is the introduction of more premium and craft beverage options. As Vansh Raj Singh, CEO of GIMME – Beverage Delivery, mentioned, “We are pivoting now more towards alcohol, given that there is no alcohol-only app over here.” This pivot reflects GIMME’s commitment to becoming the go-to platform for alcohol delivery in New Zealand.

Furthermore, GIMME is keen on tapping into emerging trends, such as the growing popularity of low-alcohol beverages and premium craft drinks. The company recognizes the cultural shift towards more responsible drinking and aligns its product offerings to cater to this trend. This approach broadens GIMME’s market appeal and positions it as a forward-thinking and socially responsible brand.

Future Goals and Strategic Plans for Growth

GIMME – Beverage Delivery is continually looking to diversify its product range to meet the evolving tastes and preferences of its customers. One key area of focus is the introduction of more premium and craft beverage options.

Moreover, GIMME has ambitious plans for the future, with a clear strategy for growth and expansion. The company aims to increase its market reach by launching in new cities and enhancing its service offerings. Vansh shares, “We are looking at about the next couple of years doing about $5 million of revenue over here.” This goal underscores GIMME’s focus on scaling its operations and capturing a larger market share.

GIMME plans to raise a new round of funding to support these growth initiatives. This next round, a pre-series A, is pivotal as the company has recently achieved product-market fit (PMF), with traction and revenue flowing in from customers. Vansh explains, “We will be raising our next round from strategic investors because, as a company, we have a very clear goal over here: we want to exit the company by the route of acquisition.” This round is primarily for marketing activities, with plans to raise about half a million dollars to bolster their marketing efforts and fuel their next growth phase.

GIMME is also keen on tapping into emerging trends, such as the growing popularity of low-alcohol beverages and premium craft drinks. The company recognizes the cultural shift towards more responsible drinking and aligns its product offerings to cater to this trend. This approach broadens GIMME’s market appeal and positions it as a forward-thinking and socially responsible brand.

Conclusion

GIMME – Beverage Delivery has come a long way from its humble beginnings, transforming into a key player in the New Zealand beverage market. The company’s journey, marked by innovation, resilience, and a commitment to quality, has significantly impacted how New Zealanders enjoy their favorite drinks. GIMME has carved out a unique niche by focusing on hyperlocal delivery, leveraging advanced technology, and aligning with market trends.

From overcoming initial challenges to setting ambitious goals for the future, GIMME’s story is a testament to the power of vision and dedication. As CEO Vansh Raj Singh aptly says, “Keep your mind open, keep networking a lot, believe in the product, but positively and realistically.” This philosophy has driven GIMME to deliver excellence with every order.

Now, it’s your turn to experience the convenience and quality of GIMME – Beverage Delivery. Whether you’re a fan of premium craft beers, fine wines, or your favorite spirits, GIMME ensures you get the best products delivered right to your doorstep. Download the GIMME app today and join the growing community of satisfied customers who trust GIMME for their beverage needs.

Try GIMME – Beverage Delivery and taste the difference in every sip. Cheers to convenience, quality, and the future of beverage delivery!