With the launch of its new payments platform, Australian fintech company ‘The Payment App’ will take on global competitors Square and PayPal. Interestingly, The Payment App is not the actually an app but the name of an Australian fintech company that has created a band of payment apps. The payment platform launched by the company is Clipp.
According to a survey conducted, the fintech adoption rate in Australia is 58% in 2019 of the adult population that is digitally active. The percentage is over 4 times the adoption rate estimated in 2015 in the nation . The minds behind the development of these apps hope to revolutionize the industry on how businesses use fintech platforms amid the growing interest towards a cashless society.
About ‘The Payment App’
Found by people with expertise in block-chain, telecommunications and information technology, The Payment App was established in 2013. The company offers a suite of secure digital payment apps that use AI-driven data engine to offer merchants with insights into their customer’s buying behaviour. It has an extensive database of over 1 billion data points about Aussie consumers that goes way beyond the immediate transaction. These insights can further be used by merchants to offer tailored advertisements and marketing materials.
The app-suite offered The Payment Apps includes:
- Clipp: Clipp is The Payment App’s mobile-payments and best-buying app for hotels, restaurants and bars. Through this app, users can pay securely, never lose a receipt, easily split bills with friends and get exclusive deals.
- Fill (yet to be released): This is a mobile payments app would be dedicated for fuels. Fill will tell users about great deals on fuel and always know the best prices of petrol in their vicinity.
- Investio (yet to be released): Investio by The Payment App is a micro-investing app that enables ethical and conscientious investment opportunities in sustainable, renewable, green and bio investment space.
- Rentive (yet to be released): Rentive will be dedicated to real estate. It will allow tenants to apply for pay their bonds and apply for leases.
- Shift Staff (yet to be released): Shift Staff is an end-to-end labour hiring app for the hospitality sector. It allows users to find capable and qualified staff to fill upcoming shifts. The app also fills the staff roaster allowing the user to focus on their business.
More on the news
Managing Director and CEO Allan Evans of TPA says businesses that use their app will have a competitive advantage over PayPal and Square as their technology is beyond simply collecting money. The technology behind the fintech company can easily be integrated with the sales page of any business and offers a completely customisable display.
Mr Evans says The Payment App merges the markets with its unique technology platform that collects consumer data and manages the sale. Their technology also reduces the incidence of non-payment and fraud in addition to protecting payment authenticity, says co-founder Benjamin Banks.
Mr Evans says their step of creating The Payment App is partially driven by the increasing popularity of cashless payments in Australia due to the anxieties around using cards during the pandemic. Right now, there is an opportunity to embrace fintech platforms that offer the scope of digital possibility for merchants, says the CEO.
With its revolutionary digital platform ready to conquer the market, The Payment App is currently hunting investors that will help in growing their business and provide capital. The Australian fintech has already raised $350,000 and now is seeking to bag funding of up to $1 million through OnMarket, an equity crowdfunding platform.
Statista (2019) “Fintech adoption rate Australia 2015-2019” [Online] Available from: https://www.statista.com/statistics/1039163/australia-fintech-adoption-rate/ [Accessed July 2020]
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