Episerver, a global leader in the Gartner Magic Quadrant for Digital Experience Platforms, recently announced its entry into an agreement to acquire Optimizely. Optimizely is an American company that creates progressive delivery and experimentation software. 

The news of both these  industry leaders coming together has created waves in the tech world. This combination is touted to create the most advanced digital experience platform that can optimize every customer touchpoint across the entire user journey.

Optimizely Acquisition Details 

In a statement, Alex Atzberger, the CEO of Episerver, said that for nearly three decades, Episerver has helped businesses in creating content-driven digital experiences for its customers. He touted the acquisition of Optimizely as one of the most significant transformations in the company’s history that would set a new industry standard for digital experience platforms. According to Atzberger, the breakthrough combination of Episerver and Optimizely will transform digital experience creation and optimization. This will enable digital teams to replace guesswork with more evidence-based outcomes.

Jay Larson, CEO of Optimizely acknowledged that winning in today’s digital world requires delivering the best and most personalized digital experiences. With Episerver and Optimizely’s shared vision, every customer touchpoint will be optimized through the use of experimentation. The acquisition’s benefits involve enabling customers to conduct more testing in different places and with greater ease. The acquisition of Optimizely is expected to close in Q4 of 2020 until which both companies will continue to operate independently. To discuss the details of the transaction, the duo hosted a joint analyst and press conference.

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About Optimizely & Episerver

Optimizely’s platform offers an all-encompassing set of digital experience optimization technologies. This includes AI-powered personalization and experimentation which involves A/B testing, multivariate and server-side testing. The company prides itself on eliminating guesswork to enable brands to deliver data-driven relevant experiences. Optimizely is the leader of the fast-growing experimentation category, with over 900 customers and over 10 years of innovation. Till date, the at-scale platform has run over 2 million experiments to eliminate guesswork across the user journey and optimize the customer experience for some of the world’s prominent brands: Peloton, Nike and Uber, Gap, StubHub, IBM, and The Wall Street Journal to name a few.

Meanwhile, Episerver empowers businesses to scale up with a customer-centric approach to digital experiences. The industry leader’s Customer-Centric Digital Experience Platform™ features content management and commerce, backed by AI-powered data and customization solutions. Currently, Episerver has over 900 partners and 825 employees in its offices globally, working with over  8,000 brands.

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