Every year in November, hundreds of thousands of developers, tech architects, admins, consultants, visionaries and other professionals from across the world come over to San Francisco to attend the biggest 4-day event hosted by Salesforce – Dreamforce. In 2019, over 170,000 professionals attended the event which is claimed to be the one of the biggest tech conferences in the world. Typically, Salesforce Dreamforce events are held in San Francisco. However, due to the pandemic, for the first time in 17 years, Dreamforce 2020 will be conducted virtually. Though this is heartbreaking news for some, the conference being held virtually opens up an amazing opportunity for millions of people around the world for whom it isn’t feasible to visit California.

What is Dreamforce?

Dreamforce is the most awaited event for all Trailblazers. Whether you’re an employee, a small business owner, a manager or the CEO of a multinational company, there’s going to be a lot for you to take away from this event. There’s never a dull moment at the 4-day Dreamforce events. You get to discover new tech products along with endless opportunities to get acquainted with futuristic technology. Informative sessions, enlightening workshops, brilliant keynotes and insights from experts are a few of the things you get to experience at the Dreamforce. 

Dreamforce 2019 saw people flying over to San Francisco from over 120 countries. The gathering was attended by 1 former U.S. President (Mr Barack Obama), 8 Grammy winners, 650 exes at the executive summit and 1,300+ nonprofits. More than 5670 hours of training were delivered through 2,700 workshops and training sessions and 1579 new Salesforce certifications were issued at the Dreamforce conducted in 2019 [1].

You can have a quick glimpse of what Dreamforce 2019 looked like here:

So, if you’re planning to attend Dreamforce 2020, enter your email ID to unlock the ultimate guide!

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Everything you need to know about Dreamforce 2020

Dreamforce 2020 Dates

Dreamforce 2020 is to be conducted virtually from Monday, November 9th 2020 to Thursday, November 12th 2020. As the event is being conducted virtually, you will be able to enjoy the event in the comforts of your home. 

Dreamforce 2020 Venue

Usually, Dreamforce is held at multiple events in San Francisco, including the Salesforce Tower, Moscone Center, InterContinental, Marriott Marquis, Hilton Union Square, Palace Hotel and more. As Dreamforce 2020 is happening virtually, you will be able to enjoy the tech conference from your living room or any other place with a robust internet connection.

Dreamforce Ticket Prices & Registration

Being a marquee event of Salesforce and one of the biggest most cherished tech events in the world, Dreamforce is surely a hot ticket. Though the registration fee depends on how early you register for the event (the earlier, the better). The Full Conference pass for Dreamforce event costs between $1,599-$2,299 (AU$2228-AU$4178). This is the cost for the events hosted in San Francisco. Salesforce has not released any official news on how much the tickets of the virtual event might cost. 

Usually, the registration process for Dreamforce begins about 3 months prior to the event. Registrations for Dreamforce 2020 haven’t begun yet. 

Dreamforce 2020 Agenda

Information regarding the event, including the agenda, keynotes by notable speakers, performances and ticket prices have not been released yet but will be available on the Dreamforce official website soon hopefully.

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Why you should attend the virtual Dreamforce 2020 event

To learn 

Essentially, Dreamforce is an event for learning. With numerous training and certification opportunities, breakout sessions and product demos, Dreamforce is a wholesome learning experience. Get motivated by industry leaders and get an insight into how they leverage tech to engage and reach their customer base. Meet product experts and community leaders in the Trailhead Zone to learn new skills and the latest Salesforce technologies. At Dreamforce, you can also test hundreds of customer solutions, get indulged in industry experience and know about various partners offering creative ways to help you transform your business. 

Dreamforce 2019 saw notable people like former U.S. President Barack Obama, Basketball player Stephen Curry and his celebrity chef wife Ayesha Curry, Apple CEO Tim Cook and Soccer celebrity David Beckham speaking at the event and blessing the occasion.

Honestly, learning opportunities at Dreamforce are endless, hence it is easy to get excited or overwhelmed. The key to enjoy Dreamforce 2020 will be to optimize your time and not overbook yourself.

Here’s a keynote being delivered on the topic “The New Age of Human-Centric Service” by Mr Bill Patterson, Executive VP and General Manager for Service Cloud at Salesforce:

To connect 

Attending Dreamforce events will also give you a lot of networking opportunities. From power breakfasts to lunches, from cocktails to meetups, there’ll be ample of opportunities to connect and grow your network. It is a great place to connect with Trailblazers, meet new people, get inspired and build careers.

To party 

Apart from a deep learning experience, Dreamforce is known for its mind-blowing parties. After a long and tiring day of learning at Dreamforce, put on your dancing shoes and attend the parties organized at the Dreamforce. In the past, Salesforce has invited celebrities like Bruno Mars, Alicia Keys, Metallica, U2 Lenny Kravitz, Fleetwood Mac, The Foo Fighters and many more in the past to perform at the Dreamfest. However, with Dreamforce 2020 happening virtually, it is unclear how Salesforce would manage to create an online party experience. 

To give back

Philanthropy is a huge part of Salesforce’s DNA. Every year, Salesforce partners with various non-profit organizations to bring opportunities and activities for attendees to make an impact on the community. Charity activities held in the past are book drives, packing emergency kits for natural disaster victims and stuffing backpacks with stationery and supplies for school children. A few organizations Trailblazers have supported in the previous events are Girl Scouts of the USA, UCSF Benioff Children’s Hospitals, (RED), Bay Area Workforce Development, Children of Shelters, Larkin Street Youth Services, San Francisco Unified School Districts and Hamilton Families, Oakland.

Is the Dreamforce 2020 event cancelled?

Dreamforce 2020 cancelled? | iTMunch

Due to the COVID-19 situation, Salesforce announced in April that it has decided to reimagine their events in virtual ways. The company said that all its events, including Dreamforce, TrailheaDX India, Tableau Conference Europe, Tableau Conference 2020 and their World Tours, will be held virtually.

Post the announcement in April, there is no update from Salesforce regarding Dreamforce 2020. Although, in an interview, Mr Marc Benioff said that Dreamforce is a critical brand for Salesforce, but there is no Dreamforce in 2020. Mr Benioff is the Founder, CEO and Chairman of Salesforce. This is not a confirmation or an official statement, but there is a possibility that Salesforce realised that recreating the buzz, excitement and the overall experience of Dreamforce virtually isn’t 100% possible, hence it is best to not have it at all this year. 

With only a few months to go for the event to go live, the news of Dreamforce 2020 happening (or otherwise) remains unclear. Let’s hope the decision is made and announced sooner rather than later as registering and attending Dreamforce is a big fleet in terms of resources as well as time.


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For more updates and latest tech news, keep reading iTMunch


[1] Salesforce (2019) “Infographic: Dreamforce ‘19 by the Numbers” [Online] Available from: https://www.salesforce.com/blog/2019/12/dreamforce-2019-infographic.html [Accessed August 2020]

Image Courtesy

Feature Image: Dion Hinchcliffe 

Image 2: Steve Rhodes