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Advertising platform Magnite Australia appoints new Managing Director
James Young has been named the Managing Director for Magnite’s Australia operations. Digital advertising company Rubicon Project and Telaria merged forces in April to form Magnite. Young held the position of General Manager at Telaria in Australia prior to the merger. Ad spendings in Australia’s...
A Complete Guide to B2B Account-Based Marketing
Long gone are the days when B2B marketers tried reaching out to as many target companies as possible through their marketing campaigns. Today, they have adopted the Account-Based Marketing strategy to rope in high-value accounts that are the best fit to their target market. With...
Australian design software company Canva raises $60 million, plans U.S. expansion
Australian online graphic design software company Canva Inc. has raised $60 million in a fresh round of funding, bringing its valuation to $6 billion. This funding round was led by Blackbird and Sequoia Capital China along with participation from General Catalyst Partners, Felicis Ventures and...
Leveraging Intent Data to Drive B2B ROI
Intent data, in today’s tough times, is playing a key role in helping B2B marketers get an insight into the wants of their possible clients. Capitalizing this data, the marketers are able to craft the best marketing campaigns that promise to meet the clients’ needs....
Twitter tests feature that prompts users to read stories before they retweet
To promote more informed discussions, Twitter now wants its users to read the content of the link mentioned in the tweet before retweeting. The microblogging platform is now testing a feature that will call out users to actually read the article before they retweet. However,...
Facebook News is now available to all users in the United States
After a prolonged testing phase, Facebook News has been made available to all of the US. The feature provides Facebook users with a separate section dedicated to journalism. Initially, the feature will be available as a bookmark through the app menu. Later, for those who...
Facebook to label posts from state-controlled media outlets
As an effort to make people more informed about where they get their news from, Facebook will label posts that are published by state-controlled media companies. The social media company will add labels to posts of media outlets it finds to be wholly or partly...
Facebook’s Manage Activity: A New Way to Bulk Delete Posts
Introduction In a recent blog post, Facebook announced its new feature called ‘Manage Activity’ that allows you to easily manage (archive and delete) old posts in one go. Through this feature, Facebook allows you to curate a more accurate and presentable picture of who you...
Adapt to COVID-19 Crisis and Generate Demand
The COVID-19 crisis has disrupted the global market, and with its trajectory on the rise, businesses across the world are grappling with its devastating impact. In order to contain the spread of this virus, governments are adopting measures such as social distancing and quarantine that...
Foxtel’s streaming service ‘Binge’ now available in Australia
Foxtel’s new subscription video on device (SVoD) service, Binge, is now available in Australia. According to a Ray Morgan research, by the end of 2019, over 14.5 million Australians had access to one or another form of streaming service [1]. Additionally, while Netflix, Amazon Prime...
