Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management.
Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting.
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo.
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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New Hand-Tracking Algorithm: A Breakthrough for Sign Language Interpretation
Prerna Mahtani,
6 years ago
2 min read
There has been a lot of talk about the usage of sign language and its inclusion in the technological era. However, every project that has attempted to interpret hand gestures to verbal speech has had extremely limited success. A new improvement in real-time hand tracking...
The Classic Hangouts Will Hang In There A Bit Longer
Prerna Mahtani,
6 years ago
2 min read
Earlier this year, Google had stated that it had plans to transition all of its Hangouts consumers on G Suite to Hangouts Chat & Meet. This transition was due somewhere around October 2019. After this transition, the plan was to discontinue the classic version of...
Growth Strategies for B2B Startups
Prerna Mahtani,
6 years ago
2 min read
In recent times, we have seen many B2B companies use similar strategies used by B2C companies. Due to the difference in the dynamics of each industry, these strategies are likely to not provide the desired outcome. If you are a B2B entrepreneur trying looking for...
Domino’s Innovates with E-Bike Delivery Service
Prerna Mahtani,
6 years ago
2 min read
In an attempt to compete with apps like DoorDash, GrubHub & UberEats, Domino’s will now use electronic bikes for pizza delivery. In collaboration with Rad Power Bikes, the pizza company hopes to become more economical with this move. In an announcement, the company informed that...
Google’s New Software ‘Assignments’ Helps Teachers Catch Plagiarism
Prerna Mahtani,
6 years ago
2 min read
Google for Education, Google’s educational arm, announced the launch of a new tool targeted to help teachers fight against plagiarism. The company is unveiling ‘Assignments’, an upgraded version of the previously known software called CourseKit. The tool will help the teachers to check students’ work...
Slack Launches New Features for Admins
Prerna Mahtani,
6 years ago
2 min read
With the increasing competition, Slack has been striving to improve its product, especially for bigger companies. This trend started with the platform releasing an update that provided customers increases security just a couple of weeks ago. The company is back with a whole list of...
Google Drops to the Third Place in the Smart Speaker Market
Prerna Mahtani,
6 years ago
2 min read
The latest report by Canalys states that the smart speaker industry grew 55.4% in the second quarter, reaching 26.1 million shipments globally. According to this report, Amazon continued to lead the race, which accounted for 6.6 million units shipped in the 2nd quarter. Unfortunately, Google...
2020 Olympics to witness electric vehicles by Toyota
Prerna Mahtani,
6 years ago
2 min read
According to the latest tech news, the preps for the Olympics and Paralympics 2020 have started in Tokyo already. The official fleet provider, Toyota, is planning a massive deployment of battery-electric and hydrogen-powered vehicles. Keep reading to learn more about this upgrade. As mentioned in...
Shop For Products On The TikTok App Thanks To New Challenge
Prerna Mahtani,
6 years ago
2 min read
The destination for short mobile videos, preferred mostly by young adults and teens called TikTok, has now launched a new feature. This new feature which is associated with a sponsored Hashtag challenge called “Hashtag Challenge Plus” allows the user to shop for their favorite product...
Apple’s Former Boss to lead Microsoft’s AI Division
Prerna Mahtani,
6 years ago
2 min read
According to the latest HR news, Bill Stasior, the former head of Apple’s Siri division is all set to join its competitor- Microsoft. After working with Apple for more than seven years, Stasior is now appointed as the Corporate Vice President of Technology and will...


