Amazon has fixed its eye on the following business it desires to disrupt in its important overseas market India: online movie tickets.
The e-commerce giant announced this Saturday that it has partnered with local online movie ticketing service BookMyShow to start booking choices on Amazon India shopping site and app.
The movement comes months after the e-commerce giant started giving flight ticketing choices in the country as it runs to turn its payments service Amazon Pay into a “super app.”
It is a procedure frequently employed by professionals in developing markets such as India.
How Does It Work
Beginning now, Amazon users in India can book movie tickets from the “movie tickets” section below “shop by category” on the site or through the Amazon Pay button, the e-commerce firm said.
BookMyShow, which manages the online movie ticketing market, is the sole partner for this new offering, the two said.
To obtain market share, Amazon said its credit card users in India would receive a 2% cashback on each movie ticket purchase.
Till November 14, it will additionally give a cashback of up to Rs 200 on every ticket purchase.
Neither of the companies revealed who will foot this cashback.
Nonetheless, BookMyShow is likely giving Amazon a fee for drawing “millions” of customers the e-commerce giant has accumulated in the country.
For the flight ticketing assistance, Amazon India partnered with Cleartrip.
Balu Ramachandran, SVP at Cleartrip, mentioned in an interview earlier that the company was giving a promotional fee to Amazon, but refused to provide specifics.
The media and entertainment industry in India is worth $23.9 billion, a statement from EY-FICCI said in March this year, which noted that user spendings on the web are frequently growing.
More than 50% of all tickets marketed by the top four multiplex chains in the country in current years have happened on the web.
Amazon has been silently growing its payments offering, developed on top of local banks-backed UPI payments support, in the country.
The Competitors
Unlike its global opponents, Google and Walmart that offer standalone apps for their payment services and also concentrate on transactions amongst customers.
Amazon has held Pay integrated with its e-commerce offering and centers on consumer-to-business transactions.
The company reserves tie-ups with many Indian online services and often offers cashback to pick Amazon Pay over other solutions.
Earlier this week, Amazon elevated about $634 million into its Indian venture.
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