Since 2020, the year of the deadly pandemic, marketing technology has evolved drastically. To adapt continuously, marketers of every organization need to stay updated with the latest trends. It is also imperative to listen to what marketing technology industry leaders have to say about the future. Attending MarTech events, in-person or virtual, is one way to get insights into the future of the industry.
Following are 8 events every marketer should attend to stay ahead of the curve.
1. 2022 The Virtual MarTech Summit: Europe
Dates: March 22-23, 2022
Mode: Online
Cost: Free
The Virtual MarTech Summit is a two-day cross industry summit that helps you evolve, reevaluate, and adapt to what’s new in the marketing technology industry. In this virtual event, you can expect industry executives to share case studies, challenges taken care of, and success stories in detail from the field of marketing automation, data management, lead nurturing, CRM, right-housing, and community building.
The MarTech Summit 2022 Europe edition will have over 35 speakers share their experience, including Elise Ngobi (Director of International Growth at Dash Hudson), Wioleta Kawecka (Head of Data & Analytics at Finder), and Fikret Ketahovic (Chief Production Officer at Boomerang).
2. ContentTECH Summit 2022
Dates: March 22-24, 2022
Mode: Offline
To be held in: San Diego, CA
ContentTECH Summit is an event for senior marketing executives, like Vice Presidents, Directors, and Sr. Directors in domains including marketing, marketing technology,digital marketing, demand generation, and marketing advocacy. The conference is, in general, for anyone working at the convergence point of technology, content, and strategy.
The summit talks about how technology can be used effectively to create, deliver, manage, and scale content and marketing in enterprises. Featured speakers at ContentTECH Summit 2022 include Zonte Hou (Senior Strategist at Convince & Convert) and Robert Rose (Chief Strategy Advisor at Content Marketing Institute).
3. ANA Masters of Data & Technology Conference
Dates: March 28-30, 2022
Mode: Offline and Online
In-person event to be held in: Orlando, Florida
Cost –
Virtual: Starts from $299
In-person: Starts from $1,199
2022 ANA Masters of Data and Technology is one of the most awaited MarTech conferences. The conference talks about how data and marketing technology can be fully leveraged to grow a brand exponentially and drive transformation. At the 2022 ANA Masters of Data and Technology, listen to leaders from C-suite marketing and data from top brands. The conference can be attended by marketers from all levels.
4. Marketing AI Conference (MAICON) 2022
Dates: August 3-5, 2022
Mode: Offline
To be held in: Cleveland, Ohio
Cost: Starts from $1,119
MAICON is all about marketing AI. The conference helps marketers across the globe understand artificial intelligence, provide executive support, educate their teams, develop an AI scaling strategy, and more. At the time of writing this blog, the agenda and list of speakers for the Marketing AI Conference 2022 wasn’t finalized.
Some of the speakers from 2021 include Cade Metz (Journalist & Author, The New York Times), Mathew Sweezey (Director of Market Strategy at Salesforce), Anna Metsäranta (Business AI Lead at Solita Oy), and Paul Roetzer (Founder and CEO of Marketing Artificial Intelligence Institute).
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5. Vibe MarTech Fest
Dates: September 6-7, 2022
Mode: In-person
To be held in: Dubai, UAE
Cost: Not announced yet
Vibe Martech Fest’s 8th edition is the biggest customer experience (CX), marketing, and advertising Technology event in the Middle East. The awaited and celebrated two-day event in Dubai gathers more than 250 marketing experts that share their experiences and set the agenda for the future.
It is a highly credible marketing technology summit that can be attended by senior marketing and IT professionals. By attending this event, you get deep insights on customer data platforms, marketing analytics, data unification, representation, and visualization, social media listening and analytics, artificial intelligence, machine learning, personalization, marketing automation, and customer relationship management.
6. The MarTech Conference: Fall 2022
Dates: September 28-29, 2022
Mode: Online
Cost: Free
The conference invites visionary senior-level marketers who are obsessed with driving fast-paced business transformation. The conference helps markets retool their companies with marketing technology and connect them with groundbreaking tech companies sharing their innovative tools, techniques, applications, solutions, and strategy. The best part is that the event is 100% free to attend for anyone and is available live and on-demand.
Attendees get to unlock dozens of insightful sessions that’ll be led by real-world marketers as well as successful brands. Through the event, marketers discover cutting-edge marketing technologies that help save lots of time, align operations, and generate more profits. As the event is a few months away, there are not many details revealed about the event.
7. AntiConLX APAC
Dates: 4th November 2022
Mode: In-Person
To be held in: Sydney, Australia
Cost: Not announced yet
AntiConLX is another interesting marketing technology and data event. AntiConLX – Anti-conference – is an event where technology meets sales, experience, and marketing. You can attend this event wearing as comfy or as professional clothes you want to.
Some of the finalized speakers are Carlos Doughty (Chief Executive Officer at MarTech Alliance), Tom Goodwin (Co-Founder of All we have is now), Andrea Clatworthy (Global Head of Account Based Marketing at Fujitsu), Francesca Gargaglia (CBO at Amity), Darrell Alfonso (Global Marketing Operations Manager at Amazon), Jay McBain (Principal Analyst-Channels, Partnerships and Ecosystems at Forrester), Jason Bilog (Marketing Operations Manager at Patreon), and Satya Upadhyaya (Vice President-Campaign Optimisation, Marketing Capability & Change at Citi).
8. Marketing Technology Expo
Dates: November 22-23, 2022
Mode: In-Person
To be held in: London, United Kingdom
Cost: Not announced yet
Marketing Technology Expo is one of Europe’s pioneering marketing technology events that helps forward-thinking marketers connect with the great technology, tools and techniques they can use to stay ahead in the ever-evolving world of digital marketing.
Last year’s speaker line-up at the Marketing Technology Expo included Paulo Almeida (Chief Executive Officer at Clientscape), Paul Billingham (Co-founder & Director of Knight Corporate Finance), Stewart Boutcher (Chief Technology Officer & Data Lead at Beacon), Frank Brooks Head of EMEA Marketing, dotdigital), Craig Bryant (Account Director at Adverity), and Alex Cairns Founder and Managing Director of Move Marketing).
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