PwC Australia partner Anthony Klein has decided to pitch in along with a group of investors to provide seed funding for Preezie, an Australian startup. The ambitions of this Melbourne-based e-commerce startup are also supported by Skalata Ventures, a venture capital firm and other angel investors in Preezie, namely Leigh Warren, former Managing Director at Oracle and Trevor Nelson, former Chief Technology Officer of PEXA. 

Preezie is an online lead generation company that has bagged $575,000 in a seed funding round in May 2020. Recently, Unbounce conducted a study in which it collected lead generation conversion data of more than 400 marketers across 16 industries. As per the study, the average lead generation conversion rate lies between 6% and 15%, depending upon the industry [1]. Preezie’s average lead generation conversion rate is 15%, which is in alignment with the standards and Klein will use his years of experience to take the company’s average even higher.

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About Anthony Klein


Mr Klein has been working in the tax advisory industry for the past 20 years. A good part of these 20 years was spent at PwC, one of the big four accounting, advisory and consultancy firms. In his years of experience, he has helped entrepreneurs in Australia, and in the world, to establish and grow their businesses. He is currently a tax advisor to a few of the largest tech companies in Australia. Now, the seasoned PwC executive will use this experience to increase the customer base of Preezie and take the company to great heights.

Co-founder Tutek said the pandemic had caused the business of the Australian startup to take a dip. However, he assured that the service demand for the e-commerce startup Preezie is expected to grow in the upcoming months. He added that the company has picked up more customers in the past 2-3 weeks than the previous 3 months.

About the Australian startup Preezie

Preezie was established in Melbourne in 2017. The company was co-founded by Michael Tutek, Luke Milkovic and Quoc Nguyen. The company specializes in online lead generation and maximizing conversion rates. Lead generation is the process of creating or generating customer interest in a particular service or a product that eventually boosts a company’s sales through online conversion.

In the past 2 years of its operations, Australian startup Preezie has successfully worked with well-known brands such as Luxury Escapes, YD, Nicks Wine and Porter Davis. Amongst other achievements, the company claims to have delivered an average e-commerce conversion rate of 400%. Tutek says some of its customers have also reported 650% as their conversion rate. Looking forward, the company aims to help 1 billion consumers in their online purchases and choices.


[1] Unbounce (2020) “Conversion Benchmark Report” [Online] Available from:  [Accessed July 2020]

Image Courtesy: Pixabay

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