Introduction

Meta, the parent company of Facebook and Instagram, is testing a new subscription service called “Meta Verified,” which promises to offer users additional benefits such as impersonation protection, a verification badge, and improved support. The service, currently being rolled out in select regions like New Zealand and Australia, reflects a broader trend in the social media industry toward monetizing platforms through subscription models. With this move, Meta aims to provide extra value to users—particularly content creators and influencers—by offering enhanced visibility, personalized support, and security against fake accounts. As this service expands, it could reshape how social media companies generate revenue and interact with their users.

It appears that Meta, the parent company of Facebook and Instagram, is taking a page out of Twitter’s book, according to a recent Instagram post from Mark Zuckerberg. In the post, Zuckerberg hinted at the testing of a new subscription service, “Meta Verified”, that promises “impersonation protection” against fake accounts.

As of now, the service is being tested in select regions, with users in New Zealand and Australia being the first to try it out. It is rumored that Meta Verified may come with a subscription fee of $11.99, which would provide access to the aforementioned benefits. It remains to be seen whether or not this new feature will be introduced globally, but it’s clear that Meta is taking steps to combat the issue of fake accounts on their platforms.

More about Meta Verified and what users are saying

Meta’s new subscription service is expected to cost users $11.99 per month when accessed via the web, while the cost will be slightly higher at $14.99 for those who purchase the service through Google Play Store or the iOS app. This service appears to be primarily aimed at content creators and influencers who have been dominating social media in recent years.

Apart from the coveted verification symbol, the subscription service will offer several other benefits. According to a spokesperson for Meta, users will have access to a dedicated support team, increased visibility and reach, as well as protection against impersonation by fake accounts.

In recent years, subscription services have become increasingly popular among social media companies. Many platforms that rely on advertising as their primary source of revenue have now pivoted to subscription models to generate additional income. For instance, Snapchat introduced Snapchat Plus, while Twitter released Twitter Blue – a subscription service that offers account verification as its unique selling point.

It’s clear that social media companies are looking for new ways to monetize their platforms and move away from solely relying on advertising revenue. By offering subscription services, companies can offer users additional benefits and features while also creating a new revenue stream. Given the success of such subscription offerings, it’s likely that we will continue to see more social media companies follow suit in the future.

The CEO of Meta, Mark Zuckerberg, announced the launch of this new product via his Instagram channel, which is a recently launched service. It’s worth noting that Facebook and Instagram will both offer this option, but they will require separate subscriptions.

Key points:

1. Mark Zuckerberg’s recent Instagram post hinted at the possibility of Facebook and Instagram charging users a verification fee in the near future. 
2. According to Zuckerberg, Meta – the parent company of Instagram and Facebook – is testing a subscription service that will provide “impersonation protection” against fake accounts. 
3. The new service is currently being rolled out in New Zealand and Australia.

You May Also Like: Meta will pay $725 million to settle Cambridge Analytica privacy action lawsuit

Subscription offerings – a new trend among social media platforms?

In recent years, subscription services have become increasingly popular among social media companies. Many platforms that rely on advertising as their primary source of revenue have now pivoted to subscription models to generate additional income. For instance, Snapchat introduced Snapchat Plus, while Twitter released Twitter Blue – a subscription service that offers account verification as its unique selling point.

It’s clear that social media companies are looking for new ways to monetize their platforms and move away from solely relying on advertising revenue. By offering subscription services, companies can offer users additional benefits and features while also creating a new revenue stream. Given the success of such subscription offerings, it’s likely that we will continue to see more social media companies follow suit in the future.

Conclusion

Meta’s move toward launching a subscription service, “Meta Verified,” marks a significant shift in the social media landscape, following in the footsteps of platforms like Twitter and Snapchat. The focus on providing benefits such as impersonation protection, verification, and enhanced visibility aligns with the growing trend of social media companies seeking new ways to monetize their platforms beyond just advertising. Although currently being tested in New Zealand and Australia, the service may soon roll out globally, further solidifying Meta’s intention to offer premium services to content creators, influencers, and users seeking added security. This subscription model is likely to be the future of social media monetization, where companies cater to users’ desire for more control, support, and protection on their platforms. Continue reading iTMunch for the latest social media news, articles, and stories. 

FAQs

1. What is Meta Verified?
Meta Verified is a new subscription service being tested by Meta (the parent company of Facebook and Instagram) that offers features like impersonation protection, increased visibility, a verification symbol, and access to a dedicated support team. It is currently available in New Zealand and Australia, with a planned cost of $11.99 per month on the web and $14.99 via Google Play Store or iOS app.

2. What are the benefits of Meta Verified?
Benefits of Meta Verified include impersonation protection against fake accounts, a verification badge, enhanced visibility and reach on both Facebook and Instagram, and access to a dedicated support team.

3. Why is Meta launching a subscription service?
Meta is following the trend of other social media platforms that have moved towards subscription-based models in order to diversify their revenue streams beyond advertising. The service aims to provide more security, support, and features to users, particularly content creators and influencers.

4. How much will Meta Verified cost?
Meta Verified will cost $11.99 per month when accessed via the web. For users subscribing through the Google Play Store or iOS app, the price will be slightly higher at $14.99 per month.

5. Will Meta Verified be available worldwide?
Currently, Meta Verified is being tested in select regions like New Zealand and Australia. There is no official word yet on when the service will be rolled out globally, but given its potential, it is likely to expand to other markets in the future.

6. What platforms will Meta Verified be available on?
Meta Verified will be available on both Facebook and Instagram, but users will need to subscribe separately for each platform.

7. Is Meta Verified aimed at content creators and influencers?
Yes, the Meta Verified service is designed primarily for content creators, influencers, and public figures who are looking to gain more visibility, protection, and support on Meta’s platforms.