Kapwing is a laymen’s Adobe Creative Suite created for what people do on the internet: create memes and remix media. Keep reading to find out what this editor is all about and how it has grown so fast.
What is Kapwing?
Need to resize a video? Or add text or subtitles to a video? Trim, crop, loop, frame, rotate or add a soundtrack, etc., then you need Kapwing. The free web and mobile tool is made for everyone and not just for designers — no need for software download or tutorials to work through, just productive creativity.
In a year after coming out of secrecy with 100,000 users, Kapwing has increased 10X, to more than 1 million. Now it is becoming pro, growing out its $20/month collaboration tools for social media administrators and scrappy teams.
But it won’t neglect its roots with teens, so it has decreased its pay-$6-to-remove-watermarks range while keeping its main features free. Excited to obtain on the meme and mobile content business, CRV has recently led an $11 million Series A round for Kapwing. It is linked by follow-on cash from Village Global, Sinai and Shasta Ventures. This includes new investors such as Jane VC, Harry Stebbings, Vector, and the Xoogler Syndicate.
CRV partners Justine and Olivia Moore met Kapwing co-founder and CEO Julia Enthoven when they all worked at The Stanford Daily newspaper in 2012.
As Kapwing’s toolset has started, it has noticed paying customers coming from Amazon, Sony, Netflix, and Spotify. Presently only 13% of what’s made with it are common text-plus-media memes.
Kapwing is the best for…?
Kapwing will always be built for creators first who are students, artists, influencers, entrepreneurs, etc. who represent and spread culture. Yet, they make money from creative experts, marketers, media teams, and office workers who require to create content for work. That is why in addition to lots of templates for applying the trending memes, Kapwing helps Pro subscribers with stable hosting. This does save throughout the creation method and re-editing after export.
Ultimately, it intends to sell enterprise licenses to let all the companies use Kapwing. As communication proceeds to shift from text to visual media, design can’t only be the area of designers. Kapwing enables anyone to tell a story and entertain, whether out of fancy or professional requirement.
If big-name creative software from Adobe or Apple doesn’t simplify and give easy paths, they’ll see themselves seized by the tools of the people.
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