The industry for live content and media has grown significantly in size in recent years and is driven by multiple factors such as demand, changes in the viewer’s behavior, and new revenue streams. Over-The-Top (OTT) distribution provides a cost-effective alternative to dedicated distribution platforms for delivering live content all over the world.
Live content and media production have always been a resource-intensive process, where multiple bottlenecks need to be addressed and eliminated in order for you to be able to increase income from their live content and media production. The solution? Remote production technology.
By transitioning to a remote production workflow, you can better utilize resources, and eliminate bottlenecks commonly associated with traditional OB production. With remote video production solutions, you can produce more content with fewer resources.
In this article, we’ll give a brief overview of remote production and the many advantages of investing in remote production technology.
What is remote production?
Remote production simply refers to the ability to produce live broadcasts at a distance from the actual event. This is achieved by transmitting raw (ISO) feeds, audio, and equipment control over a telecom infrastructure to a central studio facility. Here you have the possibility to remotely control all cameras and other equipment at the event site.
Advantages of remote video production solutions
Remote production technology and solutions have completely turned the live content and media production on its head. And as new market trends emerge, broadcasters need a flexible, cost-effective, and scalable solution to turn to in times of need. Not to mention, it also allows new media players to begin competing with traditional broadcasters by providing scalable on-demand services and more content.
Here’s remote production video solutions have come to revolutionize the industry, and why you might want to consider remote production yourself.
Reduces production costs
The increase in demand for live content, events, and media presents multiple new challenges for broadcasters and their processes. And as traditional live production is becoming increasingly more expensive, remote production video solutions offer the potential for increased productivity and cost-saving potential in terms of both operating and capital expenses.
With remote production, broadcasters do not need large technical crews, production talent, and large OB vans on-site. Instead, only a small number of specialized staff is required to accommodate more production. There’s no need to send large OB vans to the venue, the only ones that need to be present are the cameras and camera crews. Thus, existing production infrastructure at the central studio can be utilized and OB vans already owned can be parked at the broadcast facility to be used to increase production capacity. As such, there’s no cost for truck roll and tied-up resources during transportation between venues, lowering travel time and travel expenses significantly.
More live content
The reduced production costs generated from remote production video solutions can be used to deliver more live content. Instead of having to send large technical crews, additional journalists and editorial staff can be sent to create more and better content.
Better live content
Having a centralized broadcast facility for production purposes using remote production technology gives direct access to central archives and other in-house resources, thus enabling broadcasters to create richer content.
And by implementing uncompressed or lightweight compressed production workflows using remote production technology, the quality of the content can also be improved.
Not to mention that tier-1 production talent resources are scarce, and by utilizing remote production, they can remain in-house to cover multiple events per day.
Remote production technology – The future of live event broadcasting
And there you have it. While there are a few challenges to tackle as well such as audio and video synchronization, having reliable telecoms infrastructure and binding agreements, as well as end-to-end latency, they are nowadays fairly trivial where the many advantages of remote production video solutions outweigh them by a significant amount. There are multiple different remote production solutions out there for efficient live contribution and media transport to help make remote production a reality for your company.
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