Headline led the latest $50 million investment in Honeycomb’s round, including contributions from Insight Partners and Scale Ventures, two of the company’s current investors. Insight previously led a $50 million company investment in 2021. The company’s $50 million investment platform is significant in today’s increasingly competitive VC industry. According to the firm, the sum raised already exceeds $150 million.

Honeycomb was formed in 2016 by two ex-Facebook engineers who wanted to rethink application monitoring using Facebook’s internal tools as inspiration. They anticipated a future IT world altered by microservices and containerization, and they theorized (right, as it turned out) that the current IT stack necessitated a new monitoring method.

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The USPs of Honeycomb

At a time when rounds have often been significantly smaller, what is capturing the attention of investors to the extent that it is? Honeycomb CEO and co-founder Christine Yen say she and her business partner Charity Majors anticipated this shift and designed a gadget to follow the puck.

According to the founders, “what we witnessed in 2015 and 2016 is the globe is heading in a direction wherein complexity was inevitable.” “That could be seen in a heightened interest in being able to do things like breakdown by customer ID or in this exploding complexity that was about to come onto the scene driven by Kubernetes, microservices, and containers.” Yen stated, “We thought the world would need a tool like this that gives users speed and flexibility.”

They were correct in their assumptions. They found themselves in a favorable position at the opportune moment when the stack shifted. Yen claims that Honeycomb pioneered the transition from application performance monitoring to observability.

The Company’s Vision

The company’s original vision was to create a solution that kept up with the evolving IT world and was also something developers wanted to use. The first two years were devoted to developing the tools and discussing the concept of observability at conferences. They understood that whatever tool they created would need to be adaptable to meet the unique needs of each business, and this individualized approach has been very well received.

Yen is reluctant to provide many figures at this time, but she did reveal that the firm has over 600 clients all around the globe and is willing to give its net revenue retention rate.

Revenue Numbers & Market Fit

“I presume our net income retention of about 160% is a stand-up figure. When [our clients] finally understand it, they explode in popularity. This is a result of both organic expansion and, she said, “us demonstrating once again that we can eat into the budget and whatever tools they have in place because invariably people have another tool in place.”

Yen claims the product is successful in economically challenging times. As the rest of the industry has seen, we are also seeing that consumers are becoming more frugal. But it simply means we get to do more of what we’ve been doing all along—assisting engineering teams in making more productivity with fewer resources, as she put it.

A Diverse Workspace

As two women at the helm, they know the need to incorporate diversity at every stage of the company’s development. Seventy-five percent of our company’s executive and board positions are held by women. She said, “The last time I checked, we had 47% men, 43% women, 7% non-binary, and the rest unspecified.”

Yen thinks that if you provide those underrepresented in the workplace with a welcoming environment, they will succeed. “It turns out that people who have been chronically underrepresented in tech don’t want to be hired because they are underrepresented, but rather because they just want to do good work in an environment where that will be the most interesting thing about them,” Yen said.

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Feature Image Source: Honeycomb