Users will soon be able to search for certified advertisers and their programs across all of Google’s platforms, notably Search, Display, and YouTube, thanks to introduction of a new ad transparency hub.
You can access the new transparency center from the My Ad Center page, where you can look at a brand’s advertisements, the regions they were displayed in, and the dates and formats of their most recent campaigns. If an ad displays potentially harmful items or improper information, a user may choose to like, ban, or report the ad for violating Google’s ad policy. The launch of the Center has begun, and it will be accessible to all users over the next several weeks.
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More About The My Ad Center Hub
Notably, Google released its My Ad Center hub last year, which compiles data on a user’s recent ad exposure across Google’s many platforms, including Search, YouTube, and Explore, as well as ad subjects and brands. Consumers can disable customized advertisements completely or delete certain themes or brand names. Keep in mind that this does not exclude the possibility of seeing advertisements.
The Impact of My Ad Center
According to Google, out of the 70 million users who visited the My Ad Center page after launch, 20% did so to change their ad settings. This is relatively small compared to the billions of individuals using Google products.
According to reports, customers will be able to learn more about previously unknown businesses and see whether they have been certified by Google.
“We’re dedicated to keeping our users secure by making our ad platform more reliable and transparent. According to Google’s Head of product marketing for Advertising Safety, Alejandro Borgia, “with the Ads Transparency Center, you’re never kept in the dark about the advertisements you see on Google.”
Google has made efforts to expand the brand advertising information available on the Google platform.
Google’s Efforts To Increase Ad Exposure
In September last year, Google began letting people see an advertiser’s past activity. A month later, the company changed the “Ad” label on mobile search to “Sponsored” to increase its exposure. The tag was also relocated to a position above the URL rather than beside it.
The search engine also released an Ad Safety Report to detail its work against harmful advertisements. It has been reported that 6.7 million advertising accounts have been terminated, and 5.2 billion adverts have been banned or erased.
Google said it had extended its certification program for financial services to 11 countries, including the United Kingdom, Australia, and Singapore, in the last year. This initiative calls for verifying official authorization to advertise from local authorities to combat financial fraud. Google has changed or created 29 ad-related rules in the last year to safeguard users better.
Legal Disputed In Google’s Ad Division
The company’s advertising division generates most of its profits and is under investigation in the United States. The Department of Justice said Google was abusing its dominant position in the online advertising industry back in January. Earlier this week, Google’s parent company, Alphabet, inquired a Federal judge to drop the lawsuit, which the Department of Justice filed, and 8 states which, include New York and California, to “stop Google’s unfair competitive scheme, relax Google’s monopolization market dominance, and also reestablish competition to digital advertising.”
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Feature Image Source: Google