iTMunch is your primary source portal for exploring the world of marketing that includes the latest market trends, technology in marketing, etc. Keep reading iTMunch for the latest advancements about the current market!
How to Drive a Data-Driven Marketing Strategy
Introduction Marketing strategies help your business grow. To make sure your marketing team is contributing to your business in the best possible way it can, companies need a strategy that is focused on action and data. A data-driven marketing strategy can make all the strength...
Mailchimp Acquires LemonStand to Bolster E-commerce Platform
Introduction MailChimp and Shopify decided to part ways about a week ago due to differences with regards to how they shared their customer data in their respective applications. Before this took place, MailChimp quietly acqui-hired Shopify’s fellow competitor LemonStand for their services. Read on to...
Content Expertise Trends of 2019: Shaping the Future of Digital Marketing
Introduction Tech is changing everything. These rapid advances in technology are revolutionizing just about every area of our lives and work, including the space of content. From creation to distribution to consumption, tech is forcing brands to rethink how to use content in the best way...
Tips to Maximize Your Mobile Marketing ROI
Out of all the internet users, 80% own a smartphone. Smartphones, tablets and other mobile devices are completely changing the way customers interact with brands. Now, everything that could have been done on a desktop or a laptop can be done on a mobile device....
Digital Transformation Strategies: Key To Changing Business Dynamics
Introduction In this economic reality where entire industries are disrupted, data and information have become core business assets. Along with that, actionable intelligence is the new currency as well as plenty of sources of revenue and critical enablers in this information age. Organizations are getting ready...
Influencer Marketing on Instagram: Navigating Top Influencer Programs
Introduction Recently, according to new research from Rakuten Marketing, Instagram has managed to top as the number one platform for influencer content marketing, beating both Facebook and YouTube. Instagram has accounts that pay attention to their consumer interest a lot more and have an ‘honest...
Verbit Secures $23M for Expanding Transcription & Captioning Solutions
Trending in the marketing tech news, Verbit, the transcription giant announced raising funding of $23 million which was led by Viola Ventures. In this Series A funding round, companies like Vertex Ventures, HV Ventures, Oryzn Capital, Vintage Venture Partners and Clal-Tech also contributed to the raise....
10 Marketing Tech Trends to Watch in 2019
It is important for companies to stay ahead of the curve when it comes to adopting the latest market trends. Today’s consumers and businesses expect convenient, responsive and relevant engagement during every interaction. In the era of heightened connectivity, marketers are well positioned to lead...
Twilio Strikes $2 Billion Acquisition Deal with SendGrid
Twilio has entered into an agreement to acquire SendGrid, an email API platform. The deal is an all-stock transaction of about $2 billion. This acquisition is on the lines of Twilio’s plan to build the platform as a service system. This system would virtualize the...
How to Improve Your Marketing Game with Behavioral Analytics
It is no secret that marketing is vital for every business’s survival. As an entrepreneur or a marketer, you probably have a marketing strategy in place. But, is that enough? The field of marketing is dynamic. A strategy that worked today might become obsolete tomorrow....
