IG launches ‘Instagram Live Rooms’ for live broadcasts with 4 creators
Since its inception, social media giant Instagram has been focused on developing features that would help creators better connect with their followers. With the same goal in mind, Instagram has introduced ‘Live Rooms’ that give creators the ability to go ‘Live’ on the social platform...
10 Reasons to Adopt Programmatic Advertising for Your Brand Now
Introduction While traditional methods of advertising include tenders, proposals, quotes and human negotiations, programmatic advertising includes the use of machines and algorithms to buy digital ad spaces. Simply put, programmatic ad buying is the use of software to purchase digital ads. The growing demand for...
Brisbane-based Digital Marketing Directory launches its flagship program
Digital Marketing Directory, an Australian B2B digital marketing company released its flagship digital marketing job platform to its public. In a competitive industry that usually favors off-shore outsourcing, the Brisbane-based firm’s premium platform makes sure members can compete and trade with other Australian providers in...
7 Best Application performance management or APM tools on the market
Introduction With tasks like server maintenance, network issues and providing user support, maintaining a web application is complicated. Application Performance Management (APM) offers tracking, unified monitoring and analytics for backend and frontend of applications which makes it easier for organizations to detect and rectify any...
What is People-Based Marketing and What are its Benefits?
Introduction People-based marketing is also popularly known as cross-device marketing and is a strategic approach that allows you to target individuals across multiple channels and touchpoints. Using a rich customer profile that has usersā€™ consumption habits, person-based marketing helps you in delivering hyper-customized ad campaigns....
What is content distribution, its channels & categories + Free content marketing budget template
Content marketing is a powerful tool which is essential these days for increasing brand awareness, website traffic, sales and revenue. To survive in today’s content driven world, having a strong content marketing strategy is imperative. According to Forrester[1], CMOs across the globe are expected to...
Cashrewards appoints Mr Steve Cuda as its Chief Product & Marketing Officer
Leading Aussie cashback reward program Cashrewards proudly announces its new Chief Product and Marketing Officer – Mr Steve Cuda. Just like the name suggests, Cashrewards is a well-known program in Australia that allows users to avail a part of their payment as cash back when...
Ad giant Dentsu launches Dentsu Access in Australia
Introduction As the digital landscape continues to evolve at a rapid pace, technological advancements bring new opportunities and ways for marketers to connect with people locally and globally. Trending in the latest news, Dentsu has launched its brand new arm Dentsu Access in Australia. Dentsu...
Global leader Awin acquires Australian affiliate network of Commision Factory
After the strategic completion of a successful partnership, a world-leading affiliate network has proudly announced the 100% acquisition of Australia’s leading affiliate marketing company Commision Factory. Awin and Commision Factory entered a secure global partnership in 2017 to offer their services in Australia, South East...
Partnership automation leader Impact acquires influencer marketing platform ACTIVATE
Introduction Global partnership automation pioneer Impact announced the acquisition of a leading influencer SaaS platform developer, ACTIVATE. The acquisition will include ACTIVATE’s end-to-end influencer discovery platform, reporting and campaign management of collaborations across all major social media platforms. The acquisition will make Impact the #1...
