How Facebook’s Ad Algorithm and Delivery System Influence Outcomes
Introduction The enormous financial success of the social media darling Facebook largely comes from the online advertising feature along with precise targeting features that it allows on its platform. Though researchers across the world through various in-depth studies have found that business owners and advertisers...
NAB’s Revolutionary Zero Interest Credit Card Challenges Afterpay
In an attempt to take on Afterpay’s buy-now-pay-later fintech solution, one of Australia’s big four banks NAB has introduced a ‘no interest credit card’ that charges its customers a monthly fee. The ‘StraightUp Card’ by the NAB offers customers credit of up to $3000 and...
Global leader Awin acquires Australian affiliate network of Commision Factory
After the strategic completion of a successful partnership, a world-leading affiliate network has proudly announced the 100% acquisition of Australia’s leading affiliate marketing company Commision Factory. Awin and Commision Factory entered a secure global partnership in 2017 to offer their services in Australia, South East...
Imminent emotet attack spike say France, Japan & NZ
Making headlines in the news, cybersecurity agencies across the world are on high alert after a recent development. France, Japan and New Zealand have published security alerts over the last week. The alerts warn about an impending uptick in emotet malware targeting these countries. Emotet...
Milestone Group Reveals New APAC Managing Director
Trending in the latest fintech news, Milestone Group has named its newest Managing Director for the Asia Pacific (APAC) region. The fintech firm’s newly created position plays a key role in its revamped global strategy which places its APAC markets in the spotlight. The company’s...
The ACCC Brings Apple and Google App Stores Under Scanner
Trending in the latest news, The Australian Competition and Consumer Commission (ACCC) has released a paper which is part of its inspection of marketplace apps. At present, the main players with a duopoly are the Apple App Store and the Google Play Store. The new...
Neobank Douugh IPO: Raises $6 million ahead of ASX Debut
Australia’s very own next-generation neobank, Douugh has announced its plans to get listed on the Australian Securities Exchange (ASX) by September 2020 end in an attempt to expand its customer base in the US. The neobank will list in the ASX through the Australian telecom...
Sydney startup Superhero backed by Afterpay & Zip founders raises $8 million
Superhero, a promising Australian share-trading startup has entered the market after receiving $8 million in a fresh round of funding which was backed by some of the big names in the country. The funding round for the Sydney startup was led by Founder and CEO...
Kiwi BNPL fintech firm Laybuy announces its debut on the ASX
Laybuy, a New Zealand-based buy-now-pay-later contender has announced that it will be listed as a public company on the Australian Stock Exchange (ASX). The BNPL fintech firm made its debut on the ASX by raising $80 million through its Initial Public Offering (IPO) and will...
Amanda Cattermole hired as the CEO of Australia Digital Transformation Agency (ADHA)
Introduction Putting an end to a 9-month quest, the Australian Digital Health Agency (ADHA) has appointed Amanda Cattermole as its new CEO. By the end of September, Cattermole will take over the position which was previously filled by the interim CEO Bettina McMahon since February...
