
Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management.
Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting.
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo.
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
Read MoreLess
Whitelist of websites based on Block-Chain Launched by MetaX
Prerna Mahtani,
7 years ago
3 min read
Trending the latest marketing tech news is Santa Monica, California-based MetaX. This company has created a blockchain-based platform for applications geared toward solving some of digital advertising’s problems. In June of last year, it launched adChain, an open protocol to provide a permanent record of ad transactions. In...
AI Ethical Concerns Causes Microsoft to Drop Potential Deals
Prerna Mahtani,
7 years ago
2 min read
Trending in the latest AI news is techie giant – Microsoft! According to a director at Microsoft Research Labs, the company has dropped some potential deals with customers over ethical concerns their AI technology may be misused. Speaking at the Carnegie Mellon University – K&L Gates...
Google and Walmart partner to offer grant of $5M to foster Work Development
Prerna Mahtani,
7 years ago
2 min read
Google will partner with Walmart to offer an award/grant of $5 million to three non-profit enterprise testing solutions, who work on building & refining skill sets necessary for the US workforce, while also linking skills to roles. Further, Opportunity@Work, MIT Initiative on the Digital Economy, and The Drucker...
Get a Look Inside Another Person’s Brain with a Wearable Being Developed by the Openwater Startup
Prerna Mahtani,
7 years ago
2 min read
According to the latest AI news, scientists are developing a hat which could allow people to read as well as digitize each other’s thoughts. Dr. Mary Lou Jepsen, founder of a US based startup called Openwater, said that this hat could read mind and make...
Yahoo Finance Launches Tanda – A Social Savings App Considered to be an Alternative to Credit Cards
Prerna Mahtani,
7 years ago
2 min read
Trending in the latest finance news is the tech giant Yahoo Finance as it launches its latest app Tanda, which allows small groups of either five or nine people to save their money together for short-term goals. Using the concept of ‘money pool’, members of...
Fintech Helps Startup, which Gives Customers Stock in a Company After Buying a Product, Raise 2.5M
Prerna Mahtani,
7 years ago
2 min read
Trending in the latest startup news, Fintech helps ‘Bumped’ raise 2.5M. Bumped wants kill two birds with one stone, helping companies build 1-to-1 relationships with customers while giving people an easier way to own shares of said companies. The Portland startup came out of stealth...
20 Questions Game: Bridging the Gap Between Robots and Humans
Prerna Mahtani,
7 years ago
3 min read
Trending in the latest AI news, is the famous 20 questions game! Information scientists at the U.S. Army Research Laboratory and the University of Michigan have borrowed from the “20 Questions,” to make an important step towards helping robots maintain continuous and purposeful conversation with...
Apple Hires Google’s Former Boss to Improve Siri
Prerna Mahtani,
7 years ago
1 min read
According to the latest news, John Giannandrea, who previously worked with Google as head of the search and artificial intelligence, is joining Apple. As reported by The New York Times, John Giannandrea will join Apple, one day after he has stepped down from his previous...
China’s Rise in AI: Home to the World’s Most Valuable AI Startup
Prerna Mahtani,
8 years ago
2 min read
According to the latest startup news, SenseTime, a Chinese startup has raised $600 million from Alibaba Group Holding and a few other investors, & has become the world’s most valuable artificial intelligence startup. This startup specialises in systems that can analyse faces and images on...
IBM Cognos: The Ultimate Financial Reporting Software
Prerna Mahtani,
8 years ago
10 min read
Introduction IBM Cognos Analytics software is an online-based financial reporting software platform that offers a complete array of BI software to address company goals. But, what is financial reporting and why is it important? What is a Financial Reporting Software & Why Do You Need...