A Guide to Increasing Conversion Rates of Your Landing Page
Online marketing seems pretty easy, just create a basic website, mention the services and products offered, and make use of search engines and social media platforms to drive traffic towards it. That easy right? However what is the main ingredient that you think you are...
Data-Driven Decision Making: The What, Why, and How
Analytics, big data, small data, internal, external, business intelligence… There is data around us everywhere. This data is used by businesses to find answers to key questions such as “How to improve customer experience?; “How to use data to help your business grow faster?”. The...
Digital Transformation: 5 Trends to Adopt & 3 to Shed
Digital transformation is all the rage in the latest tech news and business owners live by it. However, ask 10 CIOs the definition of what exactly digital transformation is and you’d likely get 10 different answers. Here are a few obvious ones; Mobile. Cloud. Big...
Why You Should Reconsider Your Financial Robo-Advisor?
Financial markets are in trouble with a war going on between the newcomers of the market and the already established marketers. The vast investment industry has a newcomer in the form of technology that may or may not threaten the jobs of many. Our latest...
5 Effective Ways to Attract Millennials to Tech Startups
Millennials are a force to be reckoned with. Born between 1982 and 1993, there are over 80 million of them, making them the largest generation than any other. They are a liberal generation who have grown up with gadgets and do not shy away from...
How 5 Famous Tech Companies Got Their Names
Introduction ‘What’s in a name?’ an expression by William Shakespeare essentially means that a name is not that important. It suggests that is the characteristics of a person or an object will ultimately dictate what is truly is and how it perceived by the real...
6 Email Marketing Tools to Improve Your Marketing Campaign
With so many different ways to reach customers, many marketers often wonder, is email-marketing still worth it? The answer is yes. According to a report by Entrepreneur, an individual receives around one hundred and twenty-one emails on an average each day. With a number that...
How Secure Is Your Password?
We have been using the internet for almost 35 years now, and still, most of our online passwords are “123456” or “password”. Sure, these passwords are easy to remember, however, a recent security study reports that these kind of easy-to-remember passwords are easy-to-hack too. This...
Ace Your Content Marketing Game with These Google Tools
On September 27th, 2018, Google will soon be celebrating its 20th birthday. For almost 20 years Google has been evolving and making some revolutionary changes in our lives. Google’s popularity knows no bounds, so much so that ‘When in doubt, Google it’ has now become...
Fixing Annual Performance Reviews: What Doesn’t Work and How to Improve
It is that time of the year again, where you need to discuss with your employees all the things they have accomplished over the year. While some employees might look forward to this time period, a study reports that 98% of people think that annual...
