Aussie fintech Flexigroup rebrands itself as humm

235
fintech firm | iTMunch

New South Wales-based fintech firm Flexigroup has renamed itself as humm. The financial technology company changed its name following its decision to cut down its product offerings from 23 to 4 in order to simplify its services in the competitive market.

The ASX-listed company has also changed its trading name to ‘HUM’ from ‘FXL’ after an overwhelming stakeholder support at its Annual General Meeting. 99.6% of the investors backed the company’s name change in the AGM which was scheduled on 19th November 2020.

humm & its product offerings

With the consolidation of most of its services, the fintech firm launched two new payments platforms which include a credit card product ‘humm90’ (which replaces Skye Mastercard) and a buy now, pay later service (BNPL) bundll. humm says this change is in alignment with its interest-free fintech product offerings with its rebranded name.

Rebecca James, humm CEO says the rebranding marks a significant milestone for the firm. James adds since their starting point 18 months ago, humm has now become synonymous with digital, easy as well as interest-free finance with more than 2.2 million customers across the ANZ region and Ireland.

SEE ALSO: RBA approaches the big Aussie banks for blockchain digital currency project

More about the fintech humm 

Rebecca James, who joined Flexigroup as its CEO two years ago says the company is now ready to be a BNPL pioneer. James says there is a heavy loss of revenue seen in the credit card market, even through their products, which is why they want to target young customers as they are losing sight of all credit purchase behaviors. The fintech firm says that it is in conversations with several banks in hope to score new and better deals which they plan to announce by February 2021.

The rebrand is aimed at leveraging brand growth both internationally and domestically via its expansion process. The company’s mission is to revolutionize the way people make purchases. Under one single platform that serves everyone from millennials and Generation Z through the young families as well as small and medium enterprises.

humm also finances everything from the little luxuries of life through the bigger significant purchases, Ms James explained. She is excited about the opportunities ahead as the company reveals the new humm brand along with its new products, verticals and markets.

SEE ALSO: Sydney payments fintech Limepay raises $21 million ahead of its IPO

For more updates and latest tech news, keep reading iTMunch

Image Courtesy: Rawpixel

Subscribe to our Newsletter!

Previous articleSydney payments fintech Limepay raises $21 million ahead of its IPO
Next articleCloud distributor Rhipe acquires Parallo to offer new services
Riddhi Jain is a technology content writer. She is based in India and has been working as a content writer since 2018. Riddhi has been writing content in the tech domain since May 2020 and can’t get enough of it. Riddhi has pursued most of her education from her hometown, Indore. She has graduated as a Bachelor of Business Administration and discovered her love for writing blogs while pursuing an internship during college. Once she discovered her love for writing, she went on to improve this skill set (and hasn’t stopped since). Riddhi’s writing relationship with iTMunch began in May 2020. This is where she developed a knack for writing content for the technology domain. She's an expert in tech content writing who has written over 700 blogs for iTMunch in just a year. Riddhi loves diving deep into tech sub-domains like financial technology, marketing technology, HR technology, Artificial Intelligence and gaming technology. She loves staying updated with the latest and upcoming trends in digital marketing, digital payments, fintech, gaming, web design and app development. She cherishes writing about futuristic technologies like blockchain and cryptocurrency, NFTs, Internet of Things, Facial Recognition, Machine Learning, Edge Computing, etc. Riddhi also likes to keep an eye on what’s going on with the tech titans like Google, Facebook and Apple. One of her major interests is in staying updated with the latest IT startups and the groundbreaking technologies they’re coming up with. When Riddhi is not writing content, she is binging on documentaries on Netflix (check out ‘The Great Hack’, ‘Seaspiracy’, and ‘What the Health’). She also likes reading books once in a while (Yuval Noah Harari and Michelle Magorian are some of her favorite authors). Riddhi also likes listening to podcasts like The Tim Ferriss Show (do listen to the ones with guest Naval Ravikant) and The Joe Rogan Experience.