Revolutionizing FinTech: The Digital Transformation Journey
Prerna Mahtani,
3 years ago
7 min read
The financial technology sector is not immune to the disruptive effects of digital transformation. The industry is now more customer-focused and cutting-edge, thanks to the proliferation of digital technology. Digital service provision allows financial institutions to meet the needs of their stakeholders and end users...
Best Programmatic Platforms for 2023: A Comprehensive Guide
Prerna Mahtani,
3 years ago
3 min read
Introduction The ever-changing Internet advertising environment has driven publishers and advertisers to abandon manual approaches to acquire and sell ad inventory in favor of automation. However, programmatic advertising systems have recently become popular as the ultimate answer for exchanging digital ad space. According to eMarketer,...
Best Content Marketing Strategies for 2023: Innovate and Engage
Prerna Mahtani,
3 years ago
4 min read
As prominent trends come and go, the world of content marketing is continuously shifting. If you want to stay ahead of the competition tomorrow, you must remain informed on what is popular now. Information marketing is the strategy of creating and distributing sales-generating content to...
Best SEO Tools for 2023: A Comprehensive Guide
Prerna Mahtani,
3 years ago
4 min read
Introduction Did you know that 90.63% of pages get zero traffic from Google? If you want to be part of the remaining 9.37%, having a strong SEO (search engine optimization) strategy is a must. That said, SEO has evolved into a huge field of activities...
Google’s Generative AI: A Revolution in Productivity
Sakshi Chandwani,
3 years ago
3 min read
For over two decades, Google has been leading the way in technology innovation, creating products that have transformed how people work and interact with technology. One of the key drivers of this innovation has been the use of artificial intelligence (AI), and Google has made...
Europe’s Top 6 B2B Marketing Agencies for Business Growth in 2023
Prerna Mahtani,
3 years ago
3 min read
Introduction Finding the correct approach and combination of economically feasible marketing efforts to unlock a group of customers and convert them into actual income is the greatest problem for any B2B firm, regardless of whether they sell software or services. Hence, identifying and collaborating with...
Former Stripe Programmer’s $4 Million Funding Boost
Prerna Mahtani,
3 years ago
4 min read
Beam, a business that has only been around for five months, has acquired $4 million in a venture fundraising round headed by Accel to make it easier for general contractors to pay their subcontractors and be paid themselves. The company’s creator and primary investor have...
Top 5 HR Tech Roadblocks and Effective Solutions
Prerna Mahtani,
3 years ago
7 min read
Introduction Human resources tasks that used to be tedious and time-consuming are now simpler than ever to do with the help of automated software. Nonetheless, there are always difficulties to overcome while adopting new technology. In this blog, we’ll go through typical HR technology hurdles...
The Top 5 Key Benefits of B2B Content Syndication
pravin,
3 years ago
4 min read
Content syndication is the process of making your content available to other websites and platforms. This is usually done by sharing your content through RSS feeds or by submitting your content to directories. B2B content syndication allows you to reach a larger audience with your...
Hivemapper vs. Google Maps: A New Contender Emerges
Prerna Mahtani,
3 years ago
6 min read
Introduction The startup Hivemapper, a decentralized mapping network, is getting closer to its goal of overthrowing the B2B mapping empire that Google has built by installing dashcams on ride-hail and delivery vehicles to map the world. Hivemapper is still a clear underdog in this battle,...