Did you know that 90.63% of pages get zero traffic from Google? If you want to be part of the remaining 9.37%, having a strong SEO (search engine optimization) strategy is a must. 

That said, SEO has evolved into a huge field of activities throughout the years. There are several methods for improving your website’s SERP rating (Search Engine Result Pages). Hundreds of procedures must be reviewed and managed as part of this project. An SEO strategy includes all of these procedures and actions. With good SEO tools, staying on top of them is possible.

This is where SEO tools come in handy. SEO tools, both paid and free, can assist you in streamlining your SEO efforts. Hence, in this blog, we’ll list the top 5 best SEO tools you can use to leverage your SEO strategy in 2023. 

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Google Search Console

It only makes sense to consult the best if you want to perfect anything. Google Search Console (GSC) is a fantastic place for inexperienced webmasters to begin their SEO journey. Even if you’re not an SEO expert, Google’s excellent Search Console (previously Webmaster Central) and the plethora of user-friendly tools under its hood should be your first port of call, regardless of the size of your website or blog.

The suite of tools provides valuable information about your site at a glance: it can assess your site’s performance and identify potential problems to troubleshoot (such as negative spammy links), it can assist you in ensuring your site is Google-friendly, and it can monitor Google’s indexing of your site.


SEMrush is a search engine marketing software application with several functions, but it also includes some free and best SEO tools. A free account, in particular, allows you to do restricted keyword searches as well as competition analyses. You may obtain domain and keyword data, as well as a brief site evaluation. Finally, you can obtain a few topic reports as well as study suggestions. These tools allow you to explore SEMrush’s capabilities while also enhancing site SEO on a modest scale.


Ahrefs is one of the most well-known SEO tools, having been created in 2011. It’s incredibly popular among content makers and web developers alike since it offers several great capabilities at an affordable price. Ahrefs gives you a high-level overview of your numerous projects or websites, allowing you to remain up-to-date on dynamic SEO performance and quickly track your progress. 


HubSpot provides a full suite of SEO and content marketing solutions to assist you in increasing your search authority and conversions.

Since HubSpot’s best SEO tools are connected with other Conversion Rate Optimization (CRO) tools like landing pages, A/B testing, conversational bots, and calls-to-action, you can concentrate on raising your website’s macro and micro conversion rates. HubSpot also features a large SEO resource collection and free SEO training for marketers and company owners.

Google Trends

Google Trends is one of the finest free SEO tools since it shows you what people are searching for on the internet. Trends accomplish this by tracking search volumes and then segmenting them by area. You may also find interesting stories, trend data, and consumer insights. The ability to search for a term is one of the most useful capabilities. You will then receive a report detailing how many individuals are interested in that phrase. For example, a search for “Twitter marketing” revealed that interest fluctuates drastically over time, with a rather flat average trend. I can also check which states use the word the most.

How does this benefit SEO? Simply, Google Trends reveals what people are talking about based on keywords. This allows you to see which keywords you may use on your website. Alternatively, which ones should you alter or eliminate? Using Google Trends will help you make your content more relevant over time.

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Before you can choose the finest SEO tool for you, you must first assess your SEO requirements. If you’re just getting started, you might want to go for a program that’s simple to use and includes beginner-friendly training. If you’re a seasoned digital marketer, though, a more complex tool will be more useful.

You should think about the size of your company. New website owners will have varying requirements, ranging from tiny and medium-sized enterprises to major corporations. If you have a large number of workers cooperating with the best SEO tools, a product with strong collaboration features would be appropriate.

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