TPG to launch Felix to compete against Telstra

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man using smartphone | iTMunch

Australian internet and mobile services provider TPG Telecom is all set to launch its new, digital-only, mobile app-based telecom brand Felix. The new mobile service is the first new brand that will be unveiled and launched by TPG Telecom after the TPG and Vodafone Merger. Felix by TPG has been launched against telco rival Telstra that launched a budget mobile brand Belong. 

Minimal details of the launch or the new product have been provided by the telco, except that it would be launched over the coming weeks, operate on renewable energy and be completely digital.

About Felix mobile by TPG

The new mobile and digital-only service is to join TPG Telecom’s brand suite of TPG, iiNet and Vodafone and will use the telecom’s existing mobile network. In order to use Felix mobile services, users need to sign up on the Felix app. Once the sign up is complete, the users will receive a SIM card. 

The new mobile service has been built to be powered by 100% renewable energy. Inaki Berroeta, TPG Telecom CEO said that Felix mobile service is their first step towards the merged company’s focus on sustainability.

The prices of Felix have not been made public yet, however it will be released in about a month’s time, according to the telco. The pricing release will coincide with the launch of the service, which is expected to be in the coming weeks.

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TPG CEO on the announcement of Felix

Their customers say they are looking for a sustainable, simple and seamless telecom plan, the CEO said in a statement. “Covid-19 accelerated the consumer trend much away from call centres and retail, and they expect that shift to continue.

Berroeta truly believes that digital-only support telco models would continue to grow. During the pandemic, telcos lost access to big call centre operations (outsourced) and had to switch up chat, self-service tools and knowledge bases quickly to attend to the volume of customers needing support. The model escalated during the pandemic out of necessity, and now are here to stay, says Berroeta. 

Berroeta adds that they’ll be announcing details of the Felix plan closer to launch but they’re committed to making their new product a simple experience for customers.

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