A major Aussie multinational corporation, MYOB has announced a 73% shareholding acquisition of Roubler, a Queensland-based WFM platform. The acquisition has been processed for an undisclosed amount and will see software company MYOB integrate the Workforce Management functionality within its Enterprise Resource Planning software.
MYOB claims Roubler’s acquisition has made it the first vendor in the Australia and New Zealand mid-market to offer cloud-based ERP, WFM and PS in the one, single integrated platform.
About Roubler & its workforce management platform
Founded by Andrew Northcott, Roubler is the largest privately-owned workforce business in Australia that automates HR and payroll functions of an organization into one perfectly seamless platform. It offers end-to-end solutions for employers for onboarding, T&A, rostering and payroll. The workforce management company has offices in the UK, Australia, Singapore, South Africa, Hong Kong and Philippines.
Roubler, in the testing times of the pandemic, saw a growing demand for its product due to the increased need for scalability and flexibility. The founder and CEO of Roubler, Northcott said the investment by MYOB will help in further acceleration of the product roadmap, international expansion and delivery of new and improved features.
Mr Andrew says that they’re incredibly excited about the new chapter for their business. He adds that when they started out, they wanted to create a WFM solution that isn’t just relevant, but also would change the entire industry. With MYOB, they’ve found a supportive partner and shareholder that aligns with their values, understands their vision and can help them scale in the best way possible, he adds.
MYOB on Roubler’s acquisition
Enterprise General Manager of MYOB, Kim Clarke says maintaining multi-vendor platforms across PS, ERP and WFM is a costly affair and a complex exercise. Pressure on organizations will only be increasing as new compliance, flexibility and mobility requirements emerge. Customers have been very clear with MYOB, according to Clarke, they ask them to create a single, all-in-one platform that can do it all.
The company’s market research also found that about two third (65%) businesses prefer purchasing PS, ERP and WFM software from one single vendor. To deliver what their customers want, they knew they needed the best in the market and for them, Roubler was the perfect fit.
In essence, what Roubler has designed and developed enables them to take valuable customer feedback and turn it into a powerful and unique solution at speed and at a lower cost, the Roubler platform and team are truly impressive and MYOB team is thrilled to be working with them, Clarke concludes.
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