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According to the latest tech news, Snapchat has launched an in-app gaming service which will be known as Snap Games. The parent company Snap Inc was looking for new ways for individuals to use the platform as well as new revenue streams that would help the company pull out from its stagnant revenue. One of the ways would be theSnap Games platform that was announced last week. This will enable users to launch and play games right from the Chat bar, all the while interacting with their buddies.
What is Snap Games?
In a statement released by Snap Games partner Summit, “Eight years ago, we created Snapchat to make talking with your friends faster and more fun. But friendship is more than just the things you talk about. Friendship is also about the experiences you have together — so we’ve been working hard to build an entirely new experience for friends to play together. Introducing Snap Games: mobile games, made for friends!
“You can launch Snap Games right from the Chat bar, allowing you and your friends to instantly play together — no install required. You can see which friends you’re playing with, send them a chat, or even talk live with voice chat. It feels like you’re sitting shoulder to shoulder, playing on the same screen.”
The Launch of Snap Games
The market-ready mobile gaming platform was internally known as ‘Project Cognac.’ It made its grand debut at the first summit for content and developer partners that was held by Snapchat Inc in Los Angeles on April 4. Hardcore gamers will be happy to know that Snap Games will be launching along with six other games such as:
- Game Closure’s Snake Squad
- ZeptoLab’s C.A.T.S Drift Race
- PikPok’s Zombie Rescue Squad
- Spry Fox’s Alphabear Hustle
- Bitmoji Party
While all the games are free, gamers will have to watch six-second ads. Snapchat’s big move into the gaming world was widely-anticipated. This came after Snap Inc’s acquisition of Prettygreat, an Australian mobile games developer in 2017. It was followed by another acquisition of a British gaming startup called PlayCanvas.
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The Future of Snapchat
Although last year was full of ups and downs for Snapchat, results have shown that the company’s user base has remained steady. In addition to Snap Games, the company unveiled a new ad network called the Snap Audience Network. It also launched a bunch of original shows as part of the push of Snapchat Originals premium video.
What does all this mean for the company? All these new features can help Snapchat garner more time and attention from their user base and increase appeal for advertisers. With the in-app gaming platform, Snap Game users will have access to the original games that will only be available on Snapchat and through group chats. By combining mobile gaming and messaging, Snap is laying the groundwork for the app to become a third place or virtual hangout where users can hang out with their buddies in fun virtual settings.
Conclusion
Snapchat has taken a significant step forward in enhancing user engagement by launching Snap Games, an in-app mobile gaming service. This new feature allows users to play games with their friends directly from the Chat bar, without the need for installation. By combining social interaction and gaming, Snapchat aims to provide an exciting experience for its users while exploring new revenue streams through in-game ads. This move reflects Snapchat’s efforts to diversify its platform and attract more attention from both users and advertisers. The integration of gaming could help Snapchat increase user engagement and strengthen its position in the competitive social media landscape.
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FAQs on Snap Games
1. What are Snap Games? Snap Games is an in-app gaming service launched by Snapchat. It allows users to play mobile games with their friends directly from the Chat bar, offering a seamless, interactive experience without requiring separate game installations.
2. How do Snap Games work? Users can access Snap Games by tapping on the Chat bar within Snapchat. They can instantly start playing games with their friends, chat during the game, and even talk live with voice chat while playing.
3. Are the games on Snap Games free? Yes, all the games available on Snap Games are free to play. However, users will need to watch short six-second ads while playing.
4. What games are available on Snap Games? Snap Games launched with six games, including:
- Snake Squad by Game Closure
- C.A.T.S Drift Race by ZeptoLab
- Zombie Rescue Squad by PikPok
- Alphabear Hustle by Spry Fox
- Bitmoji Party
5. How will Snap Games benefit Snapchat? Snap Games is expected to increase user engagement by providing a new, interactive way to socialize within the app. It also offers Snapchat a potential new revenue stream through in-game ads and boosts its appeal to advertisers.
6. How does Snap Games fit into Snapchat’s overall strategy? Snapchat is focusing on offering more interactive features like Snap Games and Snapchat Originals to keep its user base engaged. These efforts, along with the launch of the Snap Audience Network, aim to enhance the app’s attractiveness to both users and advertisers.
