Google had declared that it would be redesigning the redesign of its search results as a reply to wilting criticism from politicians, customers and the newspapers across how search outcomes displays were made to seem like ads.
Google earns money when consumers of its search service click on ads.
It does not get money when people click on an unsettled search result.
Creating ads to seem like search results gives Google more money.
It is additionally a slightly evil (or at least immoral) business judgment by a company whose mantra was “Don’t be evil” (though they gave that up in 2018).
In The Words of Google
Google answered with a hint of doublespeak from its corporate account on how the redesign was designed to accomplish the opposite result of what it was truly doing.
The company said that last year, their search results on mobile obtained a new look.
That is presently rolling out to desktop effects this week, offering site domain names and brand icons prominently, including a bolded ‘Ad’ label for ads.
Senator Mark Warner (D-VA) needed a break from impeachment interviews to speak to The Washington Post about just how critical the latest search redesign was.
Warner told the post that they had seen various instances over the last several years where Google has given paid advertisements ever more obscure from organic search results.
This is, however, another example of a platform misusing its bottleneck power for financial gain, to the loss of both customers and also small businesses.
Why Is Google Making This Move?
Google’s modifications to its search results occurred even though every state is previously reviewing the company in the country for antitrust assaults.
For Google, the motive is simple.
The company’s advertisement incomes aren’t growing the way they used to, and the company is seeing at a slowdown in its core business.
Undoubtedly, Google’s applying the same methods that it previously battled to become the premier search engine in the U.S.
When the company initially started its search service, ads were distinctly demarcated and divided from initial search results returned by Google’s algorithm.
Over course, the division between what was an ad and what wasn’t was becoming more blurred.
The company noticed that its newest experiment might have gone too far in its latest announcement and remarked that it would “experiment further” on how it presents results.
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