In today’s digital world, safeguarding your brand, customer base, and reputation has never been more critical. With cyber threats growing in sophistication and frequency, businesses must prioritize security measures to protect their assets and build customer trust. DigiCert, a global authority in encryption and identity verification, provides an extensive array of tools and services to support organizations in achieving robust security measures.

The whitepaper titled “10 Key Approaches to Secure Your Brand, Customer Base, and Reputation” outlines actionable strategies to enhance security across your business operations. Let’s explore some key takeaways from this informative resource.

1. TLS/SSL Certificates: Verifying Your Identity

A key aspect of online security is confirming that your business identity is properly verified. DigiCert advocates for the use of high-assurance TLS certificates, including Organization Validation (OV) and Extended Validation (EV) certificates. These certificates undergo rigorous checks, helping businesses give their customers confidence in their online presence’s legitimacy.

EV certificates are especially vital for industries like finance and e-commerce, where trust is paramount. These certificates offer enhanced identity verification, significantly lowering the chances of phishing attacks.

2. Code Signing and Document Authentication

In today’s interconnected world, businesses rely on digital communications, software, and documents to conduct transactions. Cybercriminals often exploit these channels by embedding malware into unsuspecting users’ systems. DigiCert’s certificates for code and document signing guarantee the authenticity and security of the software, emails, and documents you share with your customers. This not only protects your business but also shields your customers from malicious threats.

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3. Securing IoT Devices

The growing adoption of IoT (Internet of Things) devices has opened new doors for cybercriminals. DigiCert’s IoT Device Manager enables manufacturers to assign identities to devices, allowing for effective monitoring and protection. This system ensures that only authorized devices are operational within a network, reducing the risk of cyber threats.

4. Automating Security with DigiCert CertCentral

Managing a complex security infrastructure can be daunting for any enterprise. DigiCert’s CertCentral platform simplifies the entire process by automating certificate lifecycle management. CertCentral offers features like certificate discovery, automated renewals, and monitoring, ensuring that your security is always up to date. By streamlining these processes, businesses can focus on their core operations without worrying about potential vulnerabilities.

5. DevOps Integration for Seamless Security

Security is often seen as a bottleneck in product development, but with DigiCert Secure App Service, businesses can integrate security into their DevOps processes without sacrificing efficiency. This solution automates code signing and ensures that applications remain secure throughout the development lifecycle, enabling organizations to maintain compliance with best practices while fostering innovation.

Conclusion

In a rapidly evolving cyber landscape, protecting your brand, customer base, and reputation requires a proactive approach to security. DigiCert’s comprehensive suite of solutions, ranging from TLS certificates to IoT security and automated certificate management, equips businesses with the tools they need to safeguard their digital assets and build lasting trust with their customers.

To learn more about how DigiCert can help secure your organization, download the full white paper “10 Key Approaches to Secure Your Brand, Customer Base, and Reputation” today to take the initial step in safeguarding your organization.