Content Marketing Trends 2019: Shaping the Future of Engagement
Introduction The very popular phrase “Content is the King” is not a just a phrase anymore. It has become the reality of the digital marketing landscape. It has become an extremely important entity for any brand to make a name of its own in the market....
The Boom of Influencer Marketing in Today’s World
Influencer marketing is all the rage in today’s digital world. It is seen as a viable method of connecting with your company’s target audience. It is different from social media marketing or content marketing, but that does not mean it is going to replace them, because...
Managing Data and Optimizing Marketing Using Multiplatform Data Architecture
What is Multiplatform Data Architecture? A “multiplatform data architecture” (MDA) is created when diverse tools, technologies, platforms, and data sets are integrated. Mulitplatfrom data architectures are not a new concept. They emerged with the earliest client or server implementations. The new aspecct is that they...
How to Drive a Data-Driven Marketing Strategy
Introduction Marketing strategies help your business grow. To make sure your marketing team is contributing to your business in the best possible way it can, companies need a strategy that is focused on action and data. A data-driven marketing strategy can make all the strength...
Mailchimp Acquires LemonStand to Bolster E-commerce Platform
Introduction MailChimp and Shopify decided to part ways about a week ago due to differences with regards to how they shared their customer data in their respective applications. Before this took place, MailChimp quietly acqui-hired Shopify’s fellow competitor LemonStand for their services. Read on to...
Content Expertise Trends of 2019: Shaping the Future of Digital Marketing
Introduction Tech is changing everything. These rapid advances in technology are revolutionizing just about every area of our lives and work, including the space of content. From creation to distribution to consumption, tech is forcing brands to rethink how to use content in the best way...
Tips to Maximize Your Mobile Marketing ROI
Out of all the internet users, 80% own a smartphone. Smartphones, tablets and other mobile devices are completely changing the way customers interact with brands. Now, everything that could have been done on a desktop or a laptop can be done on a mobile device....
Influencer Marketing on Instagram: Navigating Top Influencer Programs
Introduction Recently, according to new research from Rakuten Marketing, Instagram has managed to top as the number one platform for influencer content marketing, beating both Facebook and YouTube. Instagram has accounts that pay attention to their consumer interest a lot more and have an ‘honest...
10 Marketing Tech Trends to Watch in 2019
It is important for companies to stay ahead of the curve when it comes to adopting the latest market trends. Today’s consumers and businesses expect convenient, responsive and relevant engagement during every interaction. In the era of heightened connectivity, marketers are well positioned to lead...
How to Improve Your Marketing Game with Behavioral Analytics
It is no secret that marketing is vital for every business’s survival. As an entrepreneur or a marketer, you probably have a marketing strategy in place. But, is that enough? The field of marketing is dynamic. A strategy that worked today might become obsolete tomorrow....
