
Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management. 
Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting. 
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo. 
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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Email Marketing Best Practices for Successful Campaigns
Prerna Mahtani,
                                    3 years ago                                            
                8 min read
Email marketing is one of the most successful techniques for ecommerce business owners to increase sales. It’s one of the few marketing channels where your audience has already agreed to hear from you. It stands to reason that email is a top focus for many...        
How to Use Email Marketing to Promote Your Travel & Tourism Business
Prerna Mahtani,
                                    3 years ago                                            
                7 min read
Introduction The travel sector is one of the top industries for maximizing email marketing. Offering aspirational material on vacation is a long cry from attempting to engage people in pipe repair, so you have great creative freedom; for example, you can send subject lines that...        
Complete Guide to Email Marketing for Nonprofits: Engage and Convert
Prerna Mahtani,
                                    3 years ago                                            
                8 min read
The success of a nonprofit organization (NPO) needs to have an email and newsletter marketing strategy that is both effective and efficient. It is common for investments in marketing efforts to take a back seat to other, more pressing concerns due to limited resources, staffing...        
Drip Marketing: What It Is, When to Use It, and Why
Prerna Mahtani,
                                    3 years ago                                            
                8 min read
Consumers in every market are continuously bombarded with messages, emails, and advertisements from many firms vying for their attention. So, how can your company stand out and stay top-of-mind? Drip marketing is one method. Drip marketing allows marketers to stay in touch with current and...        
FTC Sends CIDs To Amazon Employees
Prerna Mahtani,
                                    3 years ago                                            
                3 min read
The Federal Trade Commission (FTC) made public a recent filing from Amazon, which shows that Amazon asked the agency to limit its investigation of its business practices. Lawyers for Amazon, CEO Andy Jassy, former CEO Jeff Bezos, and a few other employees say that the...        
Nintendo Investigate Claims of Harassment
Prerna Mahtani,
                                    3 years ago                                            
                3 min read
According to internal company letters, Nintendo of America is investigating rumors that female game testers were subjected to discrimination and harassment at the company. At the beginning of this week, a damning study that exposed a poisonous working culture at the corporation in which male...        
Microsoft Claims Sony Pays Blocking Rights
Prerna Mahtani,
                                    3 years ago                                            
                3 min read
Microsoft has said that Sony pays for “blocking rights” to prevent third-party developers from contributing their work to the Xbox Game Pass platform. The startling allegations are included in papers (Word doc) presented to Brazil’s national competition commission as a component of an inquiry into...        
Peloton Layoffs Continue
Prerna Mahtani,
                                    3 years ago                                            
                3 min read
In February, when Barry McCarthy assumed the position of CEO of Peloton, the business had laid off 2,800 people. About six months later, McCarthy warned employees in a message that the company wanted to lose 784 more positions in the third wave of layoffs. Peloton...        
Tech stocks inaugurate in the lower leading of another active profits week
Prerna Mahtani,
                                    5 years ago                                            
                2 min read
The expectation that confused many in April may be shifting in May, as stocks collapsed during Friday’s trading sitting and are repeatedly dropping this day. The high tech Nasdaq Composite is off 0.55% this day, putting it 13% off its historic highs set this year,...        
Instabug proposes $5M Series A series managed by Accel, as mobile app mode surges
Prerna Mahtani,
                                    5 years ago                                            
                2 min read
Some startups function like sprinters and others that move like a marathon. I appeared in front of Instabug when I was in Cairo in 2013. Born during the difficult period of the Arab Spring, this spunky startup led to performing it to TechCrunch Disrupt, before...        














