Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management.
Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting.
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo.
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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Is Metaverse Part of The VR World?
Prerna Mahtani,
3 years ago
5 min read
Introduction The company, which was once known as Facebook and is now called Meta, has done the unique job of de-hyping the virtual world technology its founder bet the farm on only a few years ago. It is pushing against a plan by European mobile...
Revolutionizing FinTech: The Digital Transformation Journey
Prerna Mahtani,
3 years ago
7 min read
The financial technology sector is not immune to the disruptive effects of digital transformation. The industry is now more customer-focused and cutting-edge, thanks to the proliferation of digital technology. Digital service provision allows financial institutions to meet the needs of their stakeholders and end users...
Best Programmatic Platforms for 2023: A Comprehensive Guide
Prerna Mahtani,
3 years ago
3 min read
Introduction The ever-changing Internet advertising environment has driven publishers and advertisers to abandon manual approaches to acquire and sell ad inventory in favor of automation. However, programmatic advertising systems have recently become popular as the ultimate answer for exchanging digital ad space. According to eMarketer,...
Best Content Marketing Strategies for 2023: Innovate and Engage
Prerna Mahtani,
3 years ago
4 min read
As prominent trends come and go, the world of content marketing is continuously shifting. If you want to stay ahead of the competition tomorrow, you must remain informed on what is popular now. Information marketing is the strategy of creating and distributing sales-generating content to...
Best SEO Tools for 2023: A Comprehensive Guide
Prerna Mahtani,
3 years ago
4 min read
Introduction Did you know that 90.63% of pages get zero traffic from Google? If you want to be part of the remaining 9.37%, having a strong SEO (search engine optimization) strategy is a must. That said, SEO has evolved into a huge field of activities...
Europe’s Top 6 B2B Marketing Agencies for Business Growth in 2023
Prerna Mahtani,
3 years ago
3 min read
Introduction Finding the correct approach and combination of economically feasible marketing efforts to unlock a group of customers and convert them into actual income is the greatest problem for any B2B firm, regardless of whether they sell software or services. Hence, identifying and collaborating with...
Former Stripe Programmer’s $4 Million Funding Boost
Prerna Mahtani,
3 years ago
4 min read
Beam, a business that has only been around for five months, has acquired $4 million in a venture fundraising round headed by Accel to make it easier for general contractors to pay their subcontractors and be paid themselves. The company’s creator and primary investor have...
Top 5 HR Tech Roadblocks and Effective Solutions
Prerna Mahtani,
3 years ago
7 min read
Introduction Human resources tasks that used to be tedious and time-consuming are now simpler than ever to do with the help of automated software. Nonetheless, there are always difficulties to overcome while adopting new technology. In this blog, we’ll go through typical HR technology hurdles...
Hivemapper vs. Google Maps: A New Contender Emerges
Prerna Mahtani,
3 years ago
6 min read
Introduction The startup Hivemapper, a decentralized mapping network, is getting closer to its goal of overthrowing the B2B mapping empire that Google has built by installing dashcams on ride-hail and delivery vehicles to map the world. Hivemapper is still a clear underdog in this battle,...
How Web 3.0 is Revolutionizing E-Commerce
Prerna Mahtani,
3 years ago
6 min read
The arrival of Web 3.0 has profoundly affected people’s daily routines, and the development of eCommerce is expected to follow suit. One factor that contributed to the rise of online retail during the last two decades is the increased availability of information online. The question...


