E-tailing’s Challenge: Missing the Human Touch
In the latest marketing news, last year the IMRG reported that UK consumers spent a huge £133 billion online – £18 billion more than 2015; growth that is in part fuelled by the 47% year-on-year increase in sales made on smartphones. With figures set to...
Google creates AI that are designed to think like humans
Google creates AI that are designed to think like humans. In the latest AI News, Google’s artificial intelligence division is developing AI that can make its own plans. DeepMind says its “Imagination-Augmented Agents” can “imagine” the possible consequences of their actions, and interpret those simulations....
How AI and Robotics Will Change Marketing
Markus Giesler, the chair of marketing department at York University’s Schulich School of Business and director of the Big Design Lab said that marketing was often distinguished into two different types. Some firms take a market-driven approach, while some firms are market-driving. Market-driven advertising seeks...
Coca-Cola’s Endorsement Deal with Virtual Athlete from FIFA Video Game
Introduction In a surprising marketing news, Coke reveals its new endorsement deal with FIFA’s Video Game athlete.With its newest athletic endorsement deal, Coke doesn’t have to worry about its star getting into legal trouble, posting embarrassing tweets or demanding more money. That’s because the person...
MillerCoors to take Alma DDB’s help to enter the Mexican Import market
In the latest marketing news, MillerCoors has picked Alma DDB to handle creative duties on Sol, a Mexican brew that the company is taking over from Heineken. Alma’s selection strengthens MillerCoors ties with DDB Worldwide, coming two months after DDB Chicago won Miller Lite creative....
Trump says Facebook’s Russian Ads Scandal is ‘Hoax’
In the latest marketing news, Federal officials across the U.S. government are investigating whether Russia sought to influence the 2016 presidential election by purchasing ads on social networks like Facebook. Facebook’s leader, Mark Zuckerberg, appears to rather humbled in the wake of the revelation that...
Fox Sport’s Social VR effort fueled by Wendy’s
Wendy’s to support Fox Sport’s social VR effort according to the latest marketing news.While virtual reality isn’t sufficiently advanced to allow college football fans to play a down for the Fighting Irish like some sort of cybernetic Rudy Ruettiger, Fox Sports’ social VR offering may...
Accenture takes the top spot in Global M&A Report
In the latest marketing news, Accenture has taken the top spot according to R3’s global M & A League Report. This is the first time for the consultancy, since the monthly reviews started being released almost four years ago.According to the report, Accenture had made...
How AI helped Donald Trump reach the White House
There has never been a better time to be a politician. But it’s an even better time to be a machine learning engineer working for a politician.Throughout modern history, political candidates have had only a limited number of tools to take the temperature of the...
Threat for AI increases as reports state it can be secretly trained to cause accidents
In the latest news about AI, neural networks can be secretly trained to misbehave, according to a new research paper.A team of New York University scientists has found that people can corrupt artificial intelligence systems by tampering with their training data, and such malicious amendments...
