The world of phone-based AR has included a lot of commitments, but the future that’s happened has so far been more iterative and less platform shift-y. 

For startups mainly focused on mobile AR, there’s been some soul-searching to discover ways to make more lightweight experiences to life that don’t need as much friction or involvement from users.

The Introduction of 8th Wall

8th Wall is a company focused on creating developer tools for mobile AR experiences. 

The startup has established more than $10 million to lead developers into the augmented world.

The company published this week that they have made a one-stop-shop authoring program that will help its clients create and ship AR experiences that will be hosted by 8th Wall. 

It is a step ahead in what they have been attempting to build and an additional sign that marketing activations are the happiest money-makers in the flat phone-based AR space at the moment.

The editor helps popular immersive web frameworks like A-Frame, three.js, and Babylon.js. 

The startup’s CEO, Erik MurphyIt, states that it is a growing platform.

Although while game tools like Unity have features centered on complex rendering, 8th Wall is more involved in “real fast, lightweight projects that can be grown up to any scale.

8th Wall’s first sale was an increased reality platform akin to ARKit and ARCore that enabled developers to create content that supported a wider size of smartphones. 

Mobile AR experience with Cloud editor | iTMunch

What is WebAR?

As of now, 8th Wall’s unit of 14 is centered on a technology called WebAR that lets mobile phones call up web activities inside the browser.

The chief sell of WebAR is the same request of web apps; users don’t require to download anything, and they can obtain the experience with just a link. 

This is excellent for brand marketing interactions, where assuming users to download an app is somewhat laughable.

So transferring this process to the web with a link or a QR code would make life much simpler.

The startup’s cloud-based authoring and hosting program is open now for its company and business users.

SEE ALSO: Coinbase is starting a Coinbase Pro mobile app

For more updates and the latest tech news, keep reading iTMunch.