Introduction

Spotify has announced that its Canvas feature is being rolled out to more artists, which means users will soon see more looping videos in the app. The feature was previously available only to select artists for testing, but it will now be accessible to a broader group of creators. This change will provide users with a more dynamic listening experience, featuring moving visuals instead of static album artwork.

Spotify is starting its Canvas feature to more artists, the company announced today.

This means you will see much more of the looping videos on the app commencing soon. 

More About The Latest Feature

The feature has been in restricted testing before today with picked artists. 

When ready, you don’t only see the album artwork behind the player controls; you see a moving, visible experience that works in a short loop.

So far, the Canvas feature has had combined reviews from Spotify users. 

A few users find the looping imagery confusing, while others prefer viewing the album art. 

A few other people appear to like the feature, while others like it with specific content and artists.

The difficulty is in creating a video loop that runs well. 

Which implies it shouldn’t be an attempt trying to lip-sync to a portion of a song. 

It should not also include bright flashing graphics or text; neither should it confuse people from being able to view the player keys and track data.

Spotify also recommends trying to tell a complete story in the loop rather than simply cutting a music video down to the time given. 

Other suggested Canvas experiences are those that assist in developing the artists’ persona over their profile and tracks that are updated regularly. 

For example, Billie Eilish uses the feature to share animated stories of fan art.

Since the beginning, Canvas has been viewed by millions of users, Spotify states. 

But the company looks to acknowledge the impact changes, based on how the Canvas is created. 

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When it operates, it can “significantly enhance” track streams, shares, and artists page visits. 

But Spotify did not mention what will happen when the feature fails to engage fans.

Nevertheless, based on social media debates about the feature and how-to guides detailing on how to switch the thing off, it would show that some users want to opt-out of the experience.

As of today, Spotify says Canvas will no longer be restricted to selective artists, as it is inaugurating more broadly to artists in an extended beta. 

With this beta, Spotify believes artists will treat Canvas as a significant part of their release plan and will remain to use it over their catalog.

Conclusion

While the Canvas feature has received mixed reviews from Spotify users, it offers artists a unique way to enhance their tracks and engage with their audience. Some users find the looping visuals distracting, while others enjoy the added creative touch. With more artists gaining access to this tool, it’s expected that Canvas will become an integral part of music releases, potentially boosting streams and user interaction.

For more updates and the latest tech news, keep reading iTMunch. 

FAQs

What is the Canvas feature on Spotify?
The Canvas feature allows artists to add short, looping videos behind the album artwork on the Spotify player, creating a dynamic and visually engaging experience for listeners.

Is the Canvas feature available to all artists?
No, it was initially available only to select artists for testing. However, Spotify has now expanded it to a larger group of artists as part of a broader beta.

Why are some users unhappy with the Canvas feature?
Some users find the looping videos distracting or confusing, especially if the visuals are too flashy or obscure the track information and player controls.

Can I turn off the Canvas feature?
Yes, users can opt-out of the Canvas feature if they don’t want to see the looping videos while listening to music.

How can artists benefit from the Canvas feature?
Artists can use Canvas to visually represent their persona, tell a story, and engage fans, which can potentially lead to increased track streams, shares, and visits to their profile.

What is the goal of Spotify with Canvas?
Spotify aims to make Canvas an important part of an artist’s release strategy, helping to boost engagement with their music and increase their visibility on the platform.