In a country where fresh juice often meant street-side vendors or sugar-loaded tetra packs, RAW Pressery came in as a breath of fresh, unprocessed air. Founded in 2013 by Anuj Rakyan, the Mumbai-based startup redefined what health-conscious consumers could expect from their beverages.

Today, RAW Pressery is not just a cold-pressed juice brand—it’s a symbol of premium health innovation in India’s fast-growing wellness sector.

🚀 The Startup Origin: From a Fitness Enthusiast to Beverage Disruptor

It all began when Anuj Rakyan, a fitness-focused entrepreneur, found it difficult to source fresh, preservative-free juices that matched his lifestyle. Spotting a massive gap between demand and quality supply, he launched RAW Pressery with one simple goal:

Make healthy, convenient drinks without compromising on taste or nutrition.

The initial production was humble—Anuj used a small cold-press machine and hand-delivered juices to friends and early customers. Fast-forward a decade, RAW Pressery is now a pan-India wellness brand with a strong presence across metros, gyms, airports, and online delivery platforms.

🧃 What Makes RAW Pressery Stand Out?

1. Cold-Pressed Technology
Instead of using heat (which kills nutrients), RAW Pressery uses cold-pressing to retain vitamins, enzymes, and natural flavors in every bottle.

2. 100% Natural Ingredients
No preservatives, no added sugars, and no concentrates. The brand’s tagline, “If you can’t pronounce it, we don’t use it,” says it all.

3. Wide Product Range

  • Fruit & vegetable juices
  • Almond milk
  • Protein shakes
  • Cleansing detox plans

4. Transparency & Clean Labeling
Each bottle lists exactly what goes into it—making it a trusted choice for health-conscious consumers.

📈 Business Model & Distribution Strategy

RAW Pressery started direct-to-consumer (D2C) and quickly expanded into retail chains, food delivery apps, and institutional partnerships.

Key strategies include:

  • Subscription models for regular customers
  • HORECA partnerships (Hotels, Restaurants, Cafes)
  • E-commerce integrations via BigBasket, Amazon, and Swiggy Instamart
  • Strategic airport placements for the urban health-conscious traveler

This multi-channel approach gave RAW the agility to adapt during the pandemic and continue expanding.

💡 Funding & Investor Confidence

RAW Pressery has attracted attention from major VCs like Sequoia Capital, Sofina, and Lightbox Ventures. Over the years, the startup raised more than $20 million to fuel growth, streamline logistics, and expand its manufacturing capacity.

In 2021, Wingreens Farms acquired RAW Pressery in a strategic move that promised synergy in health-focused product portfolios and pan-India reach.

🧗 Challenges Faced by RAW Pressery

No startup journey is without hurdles, and RAW Pressery encountered its fair share. One of the biggest challenges was educating the Indian market on the value of cold-pressed juices, especially given their premium pricing compared to regular packaged drinks. Logistics was another major issue—ensuring cold-chain supply across cities without preservatives required strategic planning and significant investment. Additionally, competition from FMCG giants entering the health drink space meant RAW had to double down on quality and branding. Through consistent storytelling, influencer marketing, and strong D2C efforts, the brand successfully carved out a niche.

🌍 Market Trends: Why RAW Pressery Is Relevant in 2025

The Indian health beverage market is projected to grow at a CAGR of 8.5% over the next five years. Consumers are more aware of:

  • Sugar intake
  • Immunity-boosting ingredients
  • Plant-based alternatives

With the rise of clean eating and functional foods, RAW Pressery’s ethos aligns perfectly with evolving urban consumption patterns.

🛠 Lessons for Startup Founders

1. Start small but validate fast – RAW Pressery tested early demand with hand-delivered samples.
2. Own your distribution – They didn’t wait for traditional retail to catch up.
3. Brand = Trust – Transparency and premium quality helped them create loyal customers.
4. Stay agile – Their product line evolved with trends like almond milk and vegan protein drinks.

📌 What’s Next?

If you’re a startup enthusiast, D2C brand founder, or just curious about India’s booming wellness economy, RAW Pressery’s journey is one to study and get inspired by.

👉 Stay tuned toiTMunch’s Startup section for more deep dives into India’s most innovative startups.

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