As the streaming conflicts warm-up, Netflix is expecting a new partnership with Samsung will back it defend off opponents.
The Specifics of the Partnership
At Samsung’s Unpacked meet this week, the mobile equipment maker published a deal with Netflix that will serve to its Galaxy smartphones exclusive bonus content linked with several Netflix original shows.
The partnership further enables Netflix to combine its streaming service with Samsung gadgets more intensely.
The other part of the partnership, including device combination, is reasonably standard.
In Netflix’s state, Samsung will enable users to start Netflix content utilizing its voice assistant Bixby.
Netflix will further give tips to Samsung users and will be fully integrated into particular Samsung mobile features, such as search and its discovery program, Samsung Daily.
It is not uncommon for Samsung to operate with tech companies to give stronger integration and sharing for their app.
For instance, Samsung and Spotify declared a lawful partnership in 2018, which has since emerged in consumer-facing highlights like Spotify’s deep alliance with the new Galaxy Buds+, Galaxy S20 and Galaxy Z Flip.
The latest Netflix content partnership, on the other side, is different.
Though Netflix did not go so ahead as to state that the original series or movies are just accessible to Samsung users, it will allow bonus content to Samsung equipment owners that won’t be found outside.
This covers behind-the-scenes, companion novels and additional bonus content — much of it recorded by the Samsung Galaxy S20’s latest camera, of course.
Both companies have a decade-long association, which has witnessed them serving together on shared marketing campaigns and additional advertising.
But, they have not previously done a content agreement like this.
The partnership arrives at a crucial time for Netflix.
Its subscriber increase in the U.S. has gone dull, even as its worldwide extension is flourishing.
More importantly, maybe, this is how Netflix is developing up upon an entire host of latest streaming rivals with cash to burn — including Disney+, Apple TV+, WarnerMedia’s HBO Max, NBCU’s Peacock and Quibi.
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