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What stopped millions from messaging today? WhatsApp outage explained
Key points: WhatsApp was down for a brief amount of time today There was a noteworthy rise in the number of reports on Downdetector.com around 3:17 AM ET WhatsApp’s services were restored around 5 AM ET The popular messaging application, WhatsApp was down for nearly...
Australia’s New Privacy Rules and Corporate Penalties: A Tighter Rein on Data Security
Key points: Australia will soon introduce strict penalties for companies that cannot safeguard customer data The move to introduce such penalties comes shortly after two huge cybersecurity breaches left millions of customers vulnerable to cybercriminals As per the new rules, the penalties for breaches of...
Riot Games Acquires Wargaming Sydney Studio: A Strategic Move
Key Points: American video game developer, Riot Games has confirmed that it has acquired Wargaming studio in Sydney The move will enable the popular game developer to accelerate live development in Australia Riot’s latest Australian operation will aid the development of Valorant, League of Legends,...
Web 3.0 Marketing: Navigating the New Digital Era
Introduction You may have read this a thousand times before, but technology has evolved at a very rapid pace over the past decade. Innovations in technology continue to greet us at frequent intervals, transforming the lives of millions worldwide. The impact of technology on the...
Kanye says “Ye” to Parler, rapper set to buy conservative social media platform, Parler
Key points: Popular rapper, Kanye West is all set to buy Parler, a conservative social media platform The rapper has been suspended from other notable platforms over antisemitic posts Kanye West, in a press release, said “In a world where conservative opinions are considered controversial...
Coinbase and Blockchain.com enter Singapore after obtaining approval
Key points: Blockchain.com and Coinbase have got approval from Singapore’s central bank to provide payment services in the country Blockchain.com became the second crypto company in the past two days to get approved after Coinbase announced it had received a similar approval this week As...
Trouble in paradise? Meta employees not in favour of Zuckerberg’s metaverse dream
Key points: Meta employees are not entirely sold on Zuckerberg’s metaverse dream This news comes just a day before Meta will roll out its new virtual reality headset (VR) A New York Times report broadly speaks about Meta’s direction in the lead-up to the company’s...
10 SEO Trends for B2B Brands to Thrive in 2023
Introduction Change is the only constant, and this holds true even for SEO. While Google dictates how search engine optimization (SEO) algorithms work, the landscape is evolving rapidly. The arrival of new SEO tools coupled with the volatile nature of SEO algorithms has paved the...
Programmatic Advertising in 2022: Is It Effective for B2B Companies?
Introduction The advertising sector has evolved over the years, especially for B2B marketers. In the current day and age, marketers need to look beyond traditional ways to reach, interact, and capture new audiences. This is one of the key reasons programmatic advertising has gained so...
