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Twitter’s SMS security option comes at a cost for users
Karan Virdi,
4 years ago
3 min read
Key points: Twitter has announced that it will charge users for an important account security feature. The social media company announced that only Twitter Blue subscribers will be able to use SMS for two-factor authentication. These changes will be implemented from March 20. Following Elon...
The Importance of Local SEO: How to Dominate Local Search
Prerna Mahtani,
4 years ago
9 min read
People may identify the goods and services they need through local search and then use the provided driving instructions to arrive at the store’s front door easily. Hungry? Find nearby eateries and stop in. Want to kill some time? Hey, why don’t you see what...
Content Marketing Promotion: 6 Expert Tactics for Driving Traffic and Conversions
Karan Virdi,
4 years ago
9 min read
Content marketing has become an integral part of any company’s marketing strategy, as it has proven to be a powerful tool for generating leads and increasing conversions. However, creating quality content alone is not enough. It is equally important to have a comprehensive plan for...
Amazon’s AWS: How a Side Project Took Over the Cloud
Prerna Mahtani,
4 years ago
6 min read
Many people consider Amazon a trillion-dollar firm due to its online retail dominance. However, the truth differs slightly from what people believe. Amazon incurred losses of $1.57 billion in North America and $1.28 billion worldwide. How, then, does Amazon remain in business? Amazon Web Services...
The Ultimate 2023 Content Marketing Strategy: 10 Steps to Success
Karan Virdi,
4 years ago
9 min read
Introduction You may have heard the phrase “content is king” before. Just as a king rightfully sits on a throne, your content marketing strategy should be the foundation for your efforts. Unfortunately, many marketers struggle to create content that generates the desired return on investment...
An Insider’s Guide to E-commerce SEO
Prerna Mahtani,
4 years ago
10 min read
On-page SEO is an essential initial step to increase traffic and revenues on your e-commerce website. Many online resources provide basic SEO guidance, but only some cater to the unique challenges online merchants face. In this article, we will introduce you to the fundamentals of...
Microsoft to Scrap Industrial Metaverse Project: What It Means for the Industry
Karan Virdi,
4 years ago
3 min read
Key points: Microsoft is cancelling its industrial metaverse project in just four months after forming a team. According to a source familiar with the matter, Microsoft is reportedly planning to scale back its industrial metaverse plans and lay off approximately 100 employees. Microsoft is expected...
Data-Driven Methods to Create Targeted Ad Campaigns
Sundaresh Kaushik,
4 years ago
9 min read
Introduction Gone are the days of generic, blanket advertising campaigns that aim to reach as many people as possible with little regard for who the audience actually is. Today, the most successful businesses are those that employ targeted ad campaigns, utilizing data and advanced technology...
How to Write SEO-Optimized Content: A Comprehensive Guide
Prerna Mahtani,
4 years ago
8 min read
It comes as no secret that content and SEO go hand-in-hand. After all, without SEO, your work may be buried on page 50 of search engine results, and we all know that traffic on those pages is less than ideal. Similarly, your first-page rating is...




