Harley pulls the plug on LiveWire production soon after EV debut
Harley-Davidson had released its primary production electric motorcycle, the LiveWire, in September.
Yes, the American representative for inner combustion, chrome and steel in all-in on two-wheeled EVs.
Established in Milwaukee in 1903, Harley-Davidson opened a Silicon Valley office in 2018 with ideas to add a future line-up of electric vehicles, from motorcycles to bicycles to scooters.
With those movements, HD joins a list of authorised transportation companies that are redefining themselves in the change of global mobility.
Although, Harley-Davidson has stopped production and delivery of its electric motorcycle, the LiveWire, after seeing a non-standard condition.
Harley-Davidson had mentioned it does not recall LiveWire motorcycles that are already on the road.
The Reason For This Decision
Reuters was the first to announce that Harley-Davidson had halted production and deliveries.
HD said in a statement that they recently found a non-standard condition during a final quality check.
That’s why they stopped production and deliveries, and began further testing and analysis, which is advancing well.
They are in friendly contact with their LiveWire dealers and consumers and have promised them they can proceed to ride LiveWire motorcycles.
As usual, they are keeping high quality as their top priority.
Harley-Davidson has not stated when production and sale can resume, nor did it give more information on the non-standard condition.
The production stoppage approaches to thwart Harley-Davidson’s bet on electrification.
The $29,799, 105 horsepower electric motorcycle was the first of a future line-up of EVs from Harley-Davidson traversing motorcycles, bicycles and scooters.
More About The LiveWire
The LiveWire moved into production in 2019 after years of signs and even an idea of electric motorcycle roadshow.
Distribution to dealers started on September 27.
The LiveWire and following EV products are meant to complement, not substitute, Harley-Davidson’s premium internal-combustion cruiser motorcycles.
New motorcycle sales in the U.S., especially to consumers aged under 40, have been in the doldrums since the recession.
Harley-Davidson’s incomes have fallen over the last decade.
Harley-Davidson’s change to electric motorcycles is an effort to hold down its loyal gas-motorcycle following while building products to appeal to millennials and the on-demand mobility market.
This places the iconic American company in a space to hedge competition from a product of e-moto startups such as Zer.
Then hop out front as the EV leader amongst established motorcycle companies.
For more updates and the latest tech news, keep reading iTMunch.