Retargeting vs. Remarketing: Choosing the Best Strategy for Your Business
Digital marketing is a competitive arena and to attract maximum traffic towards your products, advertisers are always searching new ways to reach the customers. Conventional marketing through media, print forms or radio gives you a single chance to attract the attention of your target audience...
Understanding ClickFunnels: Benefits and How It Works
Introduction “What is Clickfunnels?” This is the latest question doing the rounds in the marketing world. Entrepreneurs, business owners, marketers, and consultants are curious about clickfunnels and are eager to know how clickfunnels work and if it works at all. As influential online marketing experts...
Implementing Effective B2B Content Marketing Strategies
Initially, content marketing was mainly used in Business-to-Consumer (B2C) companies. However, the scope of content marketing has become so vast that Business-to-business or B2B companies are also jumping onto the content marketing bandwagon. What is B2B Content Marketing? B2B content marketing is the process of...
10 Digital Marketing Conferences to Attend in 2020
Every year, thousands of like-minded individuals get together in different parts of the world to discuss digital marketing. Whether it is learning about what marketing holds in the future, what’s trending, or even expanding your network, attending a marketing conference can open doors to various...
8 Simple Steps to Generate leads with Telemarketing
Every company wants to grow. And, to achieve this goal, it requires new leads and new opportunities. One of the tried-tested methods to acquire new leads is to resort to telemarketing. If you are just starting and want to learn how to use this marketing...
Email Marketing vs. Social Media: Which is Better for Your Business?
A study by WeAreSocial states that there are 4.39 billion internet users across the globe. This means more than half of the world’s population is online. So, it is no surprise that marketers use this medium to grow and engage with their target audience. While...
Social Media Trends 2020: What’s Shaping the Future of Social?
Introduction Saying that most people spend a good part of their days on social media would not be an exaggeration. Not in today’s world. Social media has become an integral part of people’s lives and daily routines. Some are addicted to it so much that...
Podcast Growth Hacks: Mastering Listener Engagement
Introduction From the multiple channels available to mass marketers, acquiring customers through a podcast is often underestimated. Brands like Dollar Shave Club, Squarespace, and ZipRecruiter have used podcast advertising for user acquisition for years. However, it is still a channel that operates under the radar....
The Difference Between SEO and ASO: A Comparative Study
Introduction It’s 2019, and by now, every individual who wants to grow in the digital space knows what Search Engine Optimisation (SEO) is. If you are someone who is just starting out and wants to learn more about this particular term, iTMunch is here to...
Optimove Transforming Marketing Tech With Data Analytics & Machine Learning
Marketing and technology are becoming increasingly connected. This is one of the main reasons why it is essential for marketers to become conscious of the software they choose. The goal of marketing technologies is to improve internal collaboration, measure the impact of marketing activities and reach...
