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10 Tips on Writing Compelling Subject Lines for Your Emails: Formulas and Examples
Riddhi Jain,
5 years ago
7 min read
If you’ve been working in the field of digital marketing for a while, you already know the importance of email marketing. Emails are a great way to reach people in person who have shown different levels of interest in your products or services. According to...
IG launches ‘Instagram Live Rooms’ for live broadcasts with 4 creators
Riddhi Jain,
5 years ago
6 min read
Since its inception, social media giant Instagram has been focused on developing features that would help creators better connect with their followers. With the same goal in mind, Instagram has introduced ‘Live Rooms’ that give creators the ability to go ‘Live’ on the social platform...
10 Reasons to Adopt Programmatic Advertising for Your Brand Now
Riddhi Jain,
5 years ago
7 min read
Introduction While traditional methods of advertising include tenders, proposals, quotes and human negotiations, programmatic advertising includes the use of machines and algorithms to buy digital ad spaces. Simply put, programmatic ad buying is the use of software to purchase digital ads. The growing demand for...
All You Need to Know About Virtual MarTech Summit 2021
Rachana Xavier,
5 years ago
4 min read
Martech Summits provide a unique platform for the best minds in marketing technology from a wide range of industries through this virtual summit. Martech 2021 summits will be conducted virtually this year and will cover a wide range of topics catering to specific and well...
Retargeting vs. Remarketing: Choosing the Best Strategy for Your Business
Rachana Xavier,
5 years ago
8 min read
Digital marketing is a competitive arena and to attract maximum traffic towards your products, advertisers are always searching new ways to reach the customers. Conventional marketing through media, print forms or radio gives you a single chance to attract the attention of your target audience...
Brisbane-based Digital Marketing Directory launches its flagship program
Riddhi Jain,
5 years ago
2 min read
Digital Marketing Directory, an Australian B2B digital marketing company released its flagship digital marketing job platform to its public. In a competitive industry that usually favors off-shore outsourcing, the Brisbane-based firm’s premium platform makes sure members can compete and trade with other Australian providers in...
Understanding ClickFunnels: Benefits and How It Works
Ketki Hanamshet,
5 years ago
9 min read
Introduction “What is Clickfunnels?” This is the latest question doing the rounds in the marketing world. Entrepreneurs, business owners, marketers, and consultants are curious about clickfunnels and are eager to know how clickfunnels work and if it works at all. As influential online marketing experts...
7 Best Application performance management or APM tools on the market
Riddhi Jain,
5 years ago
10 min read
Introduction With tasks like server maintenance, network issues and providing user support, maintaining a web application is complicated. Application Performance Management (APM) offers tracking, unified monitoring and analytics for backend and frontend of applications which makes it easier for organizations to detect and rectify any...
What is People-Based Marketing and What are its Benefits?
Ketki Hanamshet,
5 years ago
8 min read
Introduction People-based marketing is also popularly known as cross-device marketing and is a strategic approach that allows you to target individuals across multiple channels and touchpoints. Using a rich customer profile that has users’ consumption habits, person-based marketing helps you in delivering hyper-customized ad campaigns....
What is content distribution, its channels & categories + Free content marketing budget template
Riddhi Jain,
5 years ago
12 min read
Content marketing is a powerful tool which is essential these days for increasing brand awareness, website traffic, sales and revenue. To survive in today’s content driven world, having a strong content marketing strategy is imperative. According to Forrester[1], CMOs across the globe are expected to...