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Programmatic Advertising 101: A Beginner’s Guide
Every advertisement put out in the world will always trigger someone. Recent data shows that 38% of global digital consumers are likely to block an ad and 61% of them think there are way too many ads on the screen while 54% of them think...
Social Media Guide for Businesses: Strategies for Success
Introduction It’s 2022 and in this day and age, we see social media pages dedicated to all kinds of subject materials- from toddlers to pets, everyone seems to have their own social media presence. And as the history of digital advertisements has seen, it was...
The Ultimate Guide To Email Marketing
Introduction As businesses try to come up with newer ideas and software’s to up their digital marketing strategies by the day, there has been one rung of that ladder which has been delivering a reliable and consistent outcome over the years. As you might have...
Everything You Need to Know About New YouTube Shorts Features
Key Points: YouTube is set to roll out many new shopping features to YouTube Shorts. The Alphabet-owned platform is also experimenting with features that are likely to streamline affiliate marketing Thanks to the new licensing deals, creators can now include 60 seconds of sounds or...
Zuckerberg hellbent on building metaverse despite heavy losses
Key Points: Mark Zuckerberg is fervently chasing his dream to build a metaverse despite losing a significant amount of money in Q3 of 2022. Meta’s CEO was not at all amused during a call with analysts where he was explaining Meta’s long-term bets. He admitted...
Web 3.0 Marketing: Navigating the New Digital Era
Introduction You may have read this a thousand times before, but technology has evolved at a very rapid pace over the past decade. Innovations in technology continue to greet us at frequent intervals, transforming the lives of millions worldwide. The impact of technology on the...
Kanye says “Ye” to Parler, rapper set to buy conservative social media platform, Parler
Key points: Popular rapper, Kanye West is all set to buy Parler, a conservative social media platform The rapper has been suspended from other notable platforms over antisemitic posts Kanye West, in a press release, said “In a world where conservative opinions are considered controversial...
10 SEO Trends for B2B Brands to Thrive in 2023
Introduction Change is the only constant, and this holds true even for SEO. While Google dictates how search engine optimization (SEO) algorithms work, the landscape is evolving rapidly. The arrival of new SEO tools coupled with the volatile nature of SEO algorithms has paved the...
Programmatic Advertising in 2022: Is It Effective for B2B Companies?
Introduction The advertising sector has evolved over the years, especially for B2B marketers. In the current day and age, marketers need to look beyond traditional ways to reach, interact, and capture new audiences. This is one of the key reasons programmatic advertising has gained so...
The Importance of Content Syndication in Digital Marketing
In today’s day and age, we believe every marketer is a content marketer. We live in a world where a majority of consumers across different age groups have an online presence. Content marketing is thriving in 2022, and we see a few reasons for this...
