All the Latest Digital Marketing Trends for 2021 You Should Know
Data-driven marketing, artificial intelligence and voice search optimization were the key digital marketing trends that were ruling 2020. While innovation in these technologies continues to flourish, more ambitious, innovative and thought-provoking digital marketing trends will prevail in 2021. Read about the most important and latest...
Social Media Content Calendar: Tips and Free Template
Staying on top of your social media game is not an option anymore for businesses. The leading companies and top social media marketers prefer planning and organizing their content way before the date of posting to avoid confusion. They use tools like social media content...
8 Best Google AdSense Alternatives You Should Know About
Introduction If you’ve been working in the digital marketing industry for a while, you’ve probably heard about AdSense, a well known tool by Google that can be used to make money online by allowing advertisements on your blog or your website. It is basically an...
10 Tips on Writing Compelling Subject Lines for Your Emails: Formulas and Examples
If you’ve been working in the field of digital marketing for a while, you already know the importance of email marketing. Emails are a great way to reach people in person who have shown different levels of interest in your products or services. According to...
IG launches ‘Instagram Live Rooms’ for live broadcasts with 4 creators
Since its inception, social media giant Instagram has been focused on developing features that would help creators better connect with their followers. With the same goal in mind, Instagram has introduced ‘Live Rooms’ that give creators the ability to go ‘Live’ on the social platform...
10 Reasons to Adopt Programmatic Advertising for Your Brand Now
Introduction While traditional methods of advertising include tenders, proposals, quotes and human negotiations, programmatic advertising includes the use of machines and algorithms to buy digital ad spaces. Simply put, programmatic ad buying is the use of software to purchase digital ads. The growing demand for...
Brisbane-based Digital Marketing Directory launches its flagship program
Digital Marketing Directory, an Australian B2B digital marketing company released its flagship digital marketing job platform to its public. In a competitive industry that usually favors off-shore outsourcing, the Brisbane-based firm’s premium platform makes sure members can compete and trade with other Australian providers in...
7 Best Application performance management or APM tools on the market
Introduction With tasks like server maintenance, network issues and providing user support, maintaining a web application is complicated. Application Performance Management (APM) offers tracking, unified monitoring and analytics for backend and frontend of applications which makes it easier for organizations to detect and rectify any...
What is People-Based Marketing and What are its Benefits?
Introduction People-based marketing is also popularly known as cross-device marketing and is a strategic approach that allows you to target individuals across multiple channels and touchpoints. Using a rich customer profile that has usersā€™ consumption habits, person-based marketing helps you in delivering hyper-customized ad campaigns....
What is content distribution, its channels & categories + Free content marketing budget template
Content marketing is a powerful tool which is essential these days for increasing brand awareness, website traffic, sales and revenue. To survive in today’s content driven world, having a strong content marketing strategy is imperative. According to Forrester[1], CMOs across the globe are expected to...
