Rachana Xavier
Rachana is an academician with irrepressible appetite for learning new things. A zealous content writer, who is constantly finding ways to explore and expand her horizons. She can spend endless hours discussing and debating the incomparable Mahabharata, its plot, setting, characters and its relevance in current times.
Australia’s Gaming Industry: Growth During the Pandemic
Rachana Xavier,
5 years ago
6 min read
The pandemic has affected the economy in multiple ways. Many businesses including tourism, hospitality have suffered due to COVID pandemic but unsurprisingly some industries that support the lifestyle changes due to current situation. One of them is the gaming industry that has provided an alternate...
12 Easy Ways To Protect Your Internet Privacy
Rachana Xavier,
5 years ago
8 min read
This decade has seen some of the most drastic adaptation in digitisation. The rise in use of internet in almost all sectors is a big part of digitisation. But this has also made us vulnerable to hackers, identity thefts or financial frauds, phishing etc. This...
Brands Using Augmented Reality to Reach Customers During the Pandemic
Rachana Xavier,
5 years ago
9 min read
The year 2020 has made the world virtually advanced in more ways than ever before. The pandemic has enforced all sectors in adapting the new age technology in order to keep the customers attracted to the businesses. This has made it necessary for retailers to...
Assistive Technology And It’s Latest Trends
Rachana Xavier,
5 years ago
7 min read
Technology has become such an integral part of our lives that we do not realize that while performing simple acts like updating our smart phones, tablets or laptops we are using a vast variety of assisted technologies. There are free and low tech assistive technology...
All You Need to Know About Virtual MarTech Summit 2021
Rachana Xavier,
5 years ago
4 min read
Martech Summits provide a unique platform for the best minds in marketing technology from a wide range of industries through this virtual summit. Martech 2021 summits will be conducted virtually this year and will cover a wide range of topics catering to specific and well...
Retargeting vs. Remarketing: Choosing the Best Strategy for Your Business
Rachana Xavier,
5 years ago
8 min read
Digital marketing is a competitive arena and to attract maximum traffic towards your products, advertisers are always searching new ways to reach the customers. Conventional marketing through media, print forms or radio gives you a single chance to attract the attention of your target audience...
How to use RPA platform to add to your success?
Rachana Xavier,
5 years ago
6 min read
Technology has always strived to make life efficient and easy for mankind. In an era of competitive technologies, businesses are always looking for automation solutions to delivery satisfactory, time bound services to increase customer satisfaction. But when we think of automation at an industry level...
Distributed Cloud Computing: The Future of the Cloud
Rachana Xavier,
5 years ago
6 min read
Introduction This decade is going to witness many technological advances. The pandemic has increased our inclination towards technologies leading to rapid growth in service providers. AI and IoT are revolutionalising the IT market leading to increased data generation which calls for efficient datacenters and novel...


