
Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management.
Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting.
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo.
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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Car2Go Increases Hourly Hire Charges
Prerna Mahtani,
6 years ago
3 min read
Car2go, a minute-by-minute car rental provision, raises its charges for small trips. The company stated that the purpose of doing this is to provide the option of flexible pricing. The customers of this company were informed about this price hike through email. According to the...
Sleek and Modern: Google Play Store’s Transformation
Prerna Mahtani,
6 years ago
4 min read
Introduction According to the latest tech news, Google is all set to roll out a new visual design. As mentioned by Google in its most recent blog, the purpose of the new design is to provide over 2 billion users with a much cleaner layout....
Nike Launches A Subscription Service, “Nike Adventure Club”
Prerna Mahtani,
6 years ago
5 min read
Introduction With back-to-school right around the corner, Nike has just announced its doorway into the subscription facility market. Nike is a renowned name in the sports industry with its footwear, apparel, equipment, accessories and services. Nike launched a “sneaker club” for children called Nike Adventure Club....
Virtual Reality at Work: How VR is Transforming Employee Training
Prerna Mahtani,
6 years ago
4 min read
Introduction Another news that is trending in the HR industry is the latest virtual character- Barry. His sole purpose is to listen patiently, then protest or sob a little as you fire him from an imaginary job in virtual reality. Keep reading to find out...
Follow Tweetstorms Better, Thanks to The Latest Twitter Test
Prerna Mahtani,
6 years ago
2 min read
For the past few months, Twitter has been persistent in creating a platform where users can easily follow, take part in and even block conversations. In that spirit, the firm’s recent test declared users will now be able to subscribe to particular tweets that spark...
Bosch To Bring Goggle-Free 3D Visual Effect Display
Prerna Mahtani,
6 years ago
2 min read
Bosch is a German engineering and technology company found by Robert Bosch in 1986. This company creates products for varied industries such as automobile parts, household appliances and power tools, industrial technology (including drive and control) and more. According to the latest tech news, this...
African Startup, Zindi, rallies Data Scientists to crowd-solve problems
Prerna Mahtani,
6 years ago
2 min read
Zindi, found in 2018 by Celina lee, is a Cape Town-based startup which allows companies, NGOs and government institutions to host online competitions and solve data-oriented challenges. This platform coordinates with over 4000 data scientists from Africa to take part in these competitions, and submit...
Robocall Caught Selling Customer’s Confidential Data
Prerna Mahtani,
6 years ago
2 min read
Robocall-barring apps assure to relieve customer’s from hoaxed and spam phone calls. But are they as dependable as they appeal to be? In recent times, one of the security investigators stated that many of these apps can intrude upon your privacy as soon as they...
Instagram Ad Associate, Hyp3r, Secretly Extracted User Data
Prerna Mahtani,
6 years ago
2 min read
Hyp3r is a superficially trustworthy marketing associate of Facebook and Instagram. It has come to light that this platform has been secretly gathering and hoarding user information. This includes location and other various information on millions of consumers. This goes against the policies of the social...
How Technology is Changing The Business Intelligence Landscape
Prerna Mahtani,
6 years ago
2 min read
In a seminar on the forthcoming trials of intelligence companies which was held in 2018, Dan Coats, the prior Director of National Intelligence debated that the change of the American intelligence society must be a transformation rather than a progression. The community should be original...