Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management.
Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting.
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo.
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
Read MoreLess
Bing Steals Customers From Google?
Prerna Mahtani,
3 years ago
5 min read
Introduction A few weeks after the release of Microsoft’s artificial intelligence–powered Bing Talk, the company’s Bing search engine reached 100 million DAUs. Microsoft’s Bing has been expanding slowly over the last several years, but the new Bing Talk function attracts users who have never used...
Innovative Technologies Set to Transform Marketing in 2023
Prerna Mahtani,
3 years ago
7 min read
As we move into the future, marketing is set to undergo a major transformation with the help of innovative technologies. As these technologies continue to evolve, marketers will need to adapt and embrace them in order to stay ahead of the curve. Those who are...
OpenAI Releases GPT-4
Prerna Mahtani,
3 years ago
4 min read
OpenAI has created GPT-4, a powerful new AI GPT model for comprehending images and text, which the company describes as “the latest breakthrough in its efforts in upgrading deep learning.” GPT-4 is accessible now to OpenAI’s paying customers through ChatGPT Plus (with a use limit),...
Ring To Get Most Awaited Feature
Ring’s new Battery Doorbell Plus addresses many major issues with its previous doorbell models. Ring may have pioneered the video doorbell market. Still, its capabilities have now been eclipsed by other rivals that provide higher-resolution footage, a wider field of view, and alerts for motion...
HR Tech Trends To Follow To Succeed In 2023
Prerna Mahtani,
3 years ago
6 min read
With the COVID-19 outbreak, there has been a profound shift in how we use technology in the workplace. The modern means of interaction are technologically driven. This facilitates new forms of collaboration, knowledge sharing, and access to large amounts of data simultaneously. Due to this...
Is Nokia Transitioning Away from Being a Phone Company?
Prerna Mahtani,
3 years ago
5 min read
Introduction When we think of mobiles of the past, Nokia has always been at the forefront. So, what happened to Nokia now? We sure haven’t seen any latest Nokia mobiles, so does Nokia still make phones? The Finnish telecommunications company Nokia updated its logo to...
Top Fintech Trends That Will Define Finance In 2023
Prerna Mahtani,
3 years ago
6 min read
As time passes, we will see a greater emphasis on making access to financially beneficial innovations available to the general public. Fintech’s future is bright, but the sector still faces several obstacles. In the fiscal year 2021–2022, for instance, $8.8 billion was lost to fraud,...
10 Forms of Content to Boost Your Marketing Strategy
Prerna Mahtani,
3 years ago
9 min read
What if there was a cheaper approach than conventional marketing to ensure your consumers are well-informed, engaged, and prepared to go to the next step in your sales funnel? Lucky for your company, there is! Promoting your business via online content creation is known as...
How to Turn Your Content Marketing into a Profit Machine
Prerna Mahtani,
3 years ago
9 min read
It’s common knowledge that creating content is crucial to the success of any digital marketing campaign. Brands may better reach their intended consumers, improve their customers’ experiences, and increase engagement and traffic via sponsored and organic channels with the assistance of content marketing. But, content...
Content Marketing in Ecommerce: Your Pathway to Higher Sales
Prerna Mahtani,
3 years ago
9 min read
Statistics show that 26% of B2B marketing expenditures are allocated to content marketing because of its importance. It raises viewers’ interest, creates company awareness, strengthens customer loyalty, and boosts revenue. The expansion and prosperity of your company are directly proportional to the quality of the...


